Pixelworks and Qualcomm Collaborate to Integrate Live Local TV with 5G Broadband for Service Providers
February 18 2020 - 7:30AM
Pixelworks, Inc. (NASDAQ: PXLW), a leading provider of visual
processing solutions, today announced the Company is working with
Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated,
on a 5G-based fixed wireless access customer-premises equipment
platform that integrates over-the-air (OTA) local TV streaming
technology from Pixelworks. The joint reference solution will
combine Pixelworks’ industry-leading OTA streaming XCode® processor
with the Qualcomm® Snapdragon™ X55 5G Modem-RF System, allowing
broadband network operators, Internet Service Providers and
original equipment manufacturers to rapidly develop and deploy a
comprehensive home video solution.
As cord cutting continues to grow rapidly, consumers are
searching for alternative broadband and video services. According
to a recent TiVo Video Trends Report, one of the top reasons for
cord cutting is the high cost of monthly video services via cable
TV providers. This report also states that local content is still
very relevant, as consumers include the four main broadcast
networks (ABC, CBS, NBC and Fox) among the top six most popular
channels.
This integrated 5G and OTA video platform plans to leverage
mobile operators’ 5G infrastructure investments to provide a
service that seamlessly combines high-speed internet access and
premium video streaming content over 5G with local live High
Definition broadcast TV, so consumers can truly “cut-the-cord” with
a competitive alternative to expensive Pay TV and internet bundles
from Multiple System Operators. The new platform is also expected
to take advantage of the recently announced Easy OTA package from
Pixelworks to effortlessly integrate existing premium OTT services
with free local TV content, providing consumers with a Cable
TV-like experience at a fraction of the cost.
“Our collaboration with a 5G industry leader like Qualcomm
Technologies represents another key advancement in our video
cord-cutter initiative,” said Anthony Gioeli, Executive Vice
President and General Manager of Video Devices, Pixelworks. “By
combining leading 5G home broadband and video transcoding
technologies, Qualcomm Technologies and Pixelworks have designed an
integrated solution that will provide significant cost savings and
enhance the video experience for cord cutters. The 5G and OTA
platform enables a cost-optimized Pay TV-like experience that
further encourages mainstream adoption of over-the-air broadcast
video.”
“Our latest Snapdragon X55 5G Modem-RF System and mmWave
innovation drives best-in-class 5G performance and scale,” said
Gautam Sheoran, Senior Director, Product Management, Qualcomm
Technologies, Inc. “We are pleased to collaborate with Pixelworks
on this new 5G and OTA video solution to enable the seamless
integration of 5G high-speed internet and OTT video services with
popular OTA local TV content. The combination of these technologies
will help make 5G broadband and video services the preferred choice
of consumers for home entertainment and internet access and
reinforce the 5G value proposition beyond mobile.”
The availability of the integrated 5G and OTA video platform is
forthcoming. For additional product information, please contact
sales@pixelworks.com.
About PixelworksPixelworks provides
industry-leading content creation, video delivery and display
processing solutions and technology that enable highly authentic
viewing experiences with superior visual quality, across all
screens – from cinema to smartphone and beyond. The Company has a
20-year history of delivering image processing innovation to
leading providers of consumer electronics, professional displays
and video streaming services. Pixelworks is headquartered in San
Jose, CA. For more information, please visit the company’s web site
at www.pixelworks.com.
Note: Pixelworks, the Pixelworks logo and XCode are registered
trademarks of Pixelworks, Inc.Qualcomm and Snapdragon are
trademarks of Qualcomm Incorporated, registered in the United
States and other countries. Qualcomm Snapdragon is a product of
Qualcomm Technologies, Inc. and/or its subsidiaries.
Pixelworks Contacts:
Investor Contact:Shelton GroupBrett L PerryP:
214-272-0070E: bperry@sheltongroup.com
Media Contact:Agnes ToanPixelworks, Inc.E:
comms@pixelworks.com
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