Pixelworks Unveils 5th Generation Mobile Processor – Advancing The 5G Visual Experience
February 19 2019 - 4:05PM
Pixelworks, Inc. (NASDAQ: PXLW), a leading provider of advanced
power-efficient visual processing solutions, today unveiled the
fifth generation of its premier processor for mobile devices. To
meet the anticipated surge in consumer video consumption with the
launch of 5G, Pixelworks’ Iris 5 display processor enables stunning
new visual experiences for smartphones at a fraction of the power
consumption of previous generations.
Packed with technology that dramatically
improves video and image quality for LCD and OLED displays with
refresh-rates of up to 120Hz, the newest Pixelworks chip offers
OEMs a full suite of industry-leading features to visually
differentiate a broad range of mobile products, including
smartphones, gaming devices and tablets. The Iris 5 processor is
the Company’s first chip to support HDR10+, which uses metadata
that allows HDR tone mapping to adapt dynamically, scene-by-scene,
for optimal black levels and peak brightness.
The Iris 5 chip also incorporates significant
advancements to Pixelworks’ unique TrueClarity® motion processing –
adding adaptive intelligence and reducing power consumption by more
than 50% as compared to the previous generation. Leveraging
built-in custom tuning capability, the system mitigates judder and
strobing effects that result from the differences between content
frame rates and display refresh rates, while suppressing the
undesirable soap opera effect associated with alternative
approaches. TrueClarity technology is more advanced and more
power-efficient than any motion processing solution currently
available.
The Pixelworks Iris 5 processor represents a new
standard for display quality on mobile devices by incorporating a
family of highly-differentiated features, including:
- TrueClarity® Smart Motion Processing
adaptively removes artifacts that distract from movie storytelling,
gaming and live sports, for blur- and judder-free viewing
- HDR10/HDR10+ Tone Mapping provides
cinematic-quality HDR playback that is true to the creator’s intent
and facilitates certification by leading providers of HDR
content
- Realtime SDR to HDR Conversion transforms SDR
videos and games to HDR quality with richer detail and color
tonality
- Multi-adaptive Display provides optimal
viewing in all lighting conditions, with modes for Day Light View
(DLV), Night View, Color Tone and Reading Mode for eye comfort
- Local Contrast Enhancement offers
best-in-class contrasting that exposes hidden texture in dark areas
while retaining detail in bright regions of an image for uniformly
superior display quality
- Absolute Color Accuracy builds on Pixelworks’
industry-leading color calibration, enabling ΔE<1, improved
flesh tone, comprehensive color management and custom tuning
“We are excited to release the most feature rich
and advanced version of our visual processor into a mobile market
environment where consumers are seeking the ultimate visual
experience,” said Anthony Gioeli, Pixelworks’ Executive Vice
President and General Manager, Video Devices. “Visual display
experience is more than a collection of pixel counts and frame
rates. It is a delicately balanced collection of dynamic features
and capabilities. The Iris 5 chip is the culmination of five
generations of advanced visual processing research, refinement and
tuning. Our enhanced portfolio of visual procession solutions
provides mobile OEMs compelling differentiation and efficiency for
all tiers of the market.”
Designed for mobile environments, the Pixelworks
Iris 5 processor dynamically optimizes displays for
cinematic-quality movie viewing, captivating photos and immersive
gaming across constantly changing lighting conditions. Forged over
several decades as a leading provider of visual processing in the
HD television and digital projector markets, Pixelworks’ expanded
portfolio of mobile solutions has distilled premium TV display
features into tiny, low-power chips for a wide range of devices,
from premium tier to mass market smartphones and tablets.
Pixelworks’ Iris 5 product (PX8568) is being
unveiled in conjunction with Mobile World Congress 2019 in
Barcelona, and the Company anticipates sampling the chip during the
first quarter in support of commercial mobile device launches in
the second half of 2019.
About Pixelworks
Pixelworks creates, develops and markets
high-efficiency visual display processing and advanced video
delivery solutions for the highest quality display and streaming
applications. The Company has a 20-year history of delivering image
processing innovation to providers of leading-edge consumer
electronics and professional displays, as well as video delivery
and streaming solutions. Pixelworks is headquartered in San Jose,
CA. For more information, please visit the company’s web site at
www.pixelworks.com.
Note: Pixelworks, the Pixelworks logo and
TrueClarity are registered trademarks of Pixelworks, Inc.
Investor Contact:Brett L PerryShelton GroupP:
214-272-0070E: bperry@sheltongroup.com
Company Contact:E: info@pixelworks.com
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