PVSW Pervasive Software Inc. (MM)

Horn Group, Inc., a top digital communications agency, today announced that Pervasive Software (NASDAQ: PVSW) selected the company as its public relations firm in the U.S. Horn Group will help direct Pervasive Software's innovation and expanded value-based messaging, while providing full public relations, social media and interactive design services in 2011. The Pervasive Software account is being led by Horn Group vice president Erin Zehr in San Francisco.

"We're ready to evolve our marketing and communications program so it reflects our strength in innovation, long history of profitable success and company vision. Our past PR partners have taken us far and now we're ready to build on that momentum with renewed focus and energy," said Alison Raffalovich, Pervasive Software's director of marketing and corporate communications. "Horn Group was a natural choice based on previous relationships, coupled with the firm's deep understanding of enterprise technology, relationships with industry influencers and ability to get meaningful results."

"Pervasive Software is a consistently growing and profitable company looking to shake things up within their industry," said Linda Clarke, managing director at Horn Group. "We couldn't resist the opportunity to take the company's success further and leverage our rich enterprise background to broaden their audience and influence."

With strong roots in IT infrastructure, data integration and business software, Horn Group is well-suited to support Pervasive Software's products and services. Pervasive Software is a global data innovation leader, delivering software to manage, integrate and analyze data, in the cloud or on-premises, throughout the entire data lifecycle. Horn Group and Pervasive Software kicked off the partnership in January and have begun building a PR program focused on new company positioning, business and high-level technology press coverage and social media.

About Horn Group, Inc. Horn Group is a digital communications firm specializing in public relations, social media and interactive design. It represents hot start-ups and established brands in enterprise technology, SaaS, digital media, and consumer Internet sectors. The company has been recognized as a best mid-sized agency for five consecutive years in PRSourceCode's annual Top Tech Communicators survey; has won several awards for interactive web design and video production; and is frequently noted as a Best Employer and Best Place to Work. The company was founded by Sabrina Horn in 1991 and is based in San Francisco and New York.