SANTA CLARA, Calif.,
Oct. 21, 2020 /PRNewswire/
-- Ahead of the upcoming election, a new survey from
realtor.com® found that while most Americans want to
live where their views are in the majority, younger Americans
(18-34 year-olds) have an even stronger desire for a like-minded
political community and are more likely to move based on their
political preferences. According to the data, 61% of younger
respondents feel strongly or somewhat strongly about living in a
community with similar beliefs and 48% would consider moving to
make this happen.
During the second half of September, realtor.com® and
YouGov surveyed 2,000 Americans about their political views,
whether those views impact where they want to live and their
likelihood of moving based on the outcome of the election.
"Younger Americans tend to be more connected to political causes
they believe in, and typically have more flexibility when it comes
to moving around and trying out different places to live. Our data
shows that being surrounded by people with similar political
beliefs is important to this group and will likely play a part in
where they eventually decide to settle down," said George Ratiu, senior economist,
realtor.com®. "One reason older respondents may be less
inclined to relocate is because they live in a place that they feel
best meets their needs and feel connected to their community."
Election results could lead to more people
moving
While we've already seen that some voters are moving
to key swing states, this survey indicated that the trend could
heighten post-election. Specifically:
- Fifty-five percent of respondents think it's important or
extremely important to live in a community that shares your
political beliefs.
- Twenty percent of respondents have considered moving to a place
where their politics align with their community and 21% are waiting
for the outcome of the election.
- Twelve percent of respondents said they would definitely move
if their candidate doesn't win the election and 23% said they would
consider it.
Younger Americans are more inclined to let political views
influence where they live
- Younger Americans feel most strongly about wanting their views
to align, with 61% saying it's extremely or somewhat important
versus 49% of older Americans (those 55 and older).
- Younger respondents were less likely to feel that their views
currently align with the majority where they live -- 38% of younger
Americans, versus 44% of older Americans.
- Of those whose views don't align with the majority, 24% of
younger Americans have considered moving and an additional 24% are
waiting to see who wins the election to decide. By contrast, 15% of
older Americans whose views don't align have considered moving and
19% are waiting on election results.
- Eighteen percent of younger Americans said they would
definitely move if their candidate doesn't win the election, versus
just 6% of older respondents.
Majorities in both parties seek to align with their
communities
- Self-identified Democrats feel more strongly about aligning
with the majority (63%) versus Republicans (55%).
- Democrats (14%) were more likely to have considered moving
somewhere where their political views better align and 12% are
waiting to see who wins the election.
- Just 8% of Republicans said they have considered moving
somewhere where their political views better align and 7% are
waiting to see.
- Democrats (45%) were more likely to consider moving if their
candidate doesn't win the election than Republicans (28%).
All figures, unless otherwise stated, are from YouGov Plc. Total
sample size was 2,000 adults. Fieldwork was undertaken between 18th
- 24th September 2020. The survey was
carried out online. The figures have been weighted and are
representative of all U.S. adults (aged 18+).
About realtor.com®
Realtor.com®
makes buying, selling and living in homes easier and more rewarding
for everyone. Realtor.com® pioneered the world of
digital real estate 20 years ago, and today through its website and
mobile apps is a trusted source for the information, tools and
professional expertise that help people move confidently through
every step of their home journey. Using proprietary data science
and machine learning technology, realtor.com® pairs
buyers and sellers with local agents in their market, helping take
the guesswork out of buying and selling a home. For professionals,
realtor.com® is a trusted provider of consumer
connections and branding solutions that help them succeed in
today's on-demand world. Realtor.com® is operated by
News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move,
Inc. under a perpetual license from the National Association of
REALTORS®. For more information,
visit realtor.com®.
Media Contact
Nicole
Murphy, nicole.murphy@move.com
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SOURCE realtor.com