NewAge Publishes Major New Discovery on Blocking Spike Proteins From Binding to Human Cells
October 07 2021 - 6:00AM
NewAge, Inc. (Nasdaq: NBEV), the Colorado-based
organic and healthy products company, today announced that it has
discovered and isolated the mechanism of action to block spike
proteins from binding to cells in the human body. The
Company believes the discovery to be of major significance and
intends to both leverage the science within its own portfolio and
to also partner with other medical, research, or pharma companies
and health systems to enable the benefits of the discovery to
become more broadly available to consumers worldwide.
NewAge has discovered what it believes to be
breakthrough science in the pursuit of health and the strengthening
of people’s immunity. A paper reporting the findings has been
posted at the Center for Open Science. The company’s
abstract, “Anti-viral properties of Morinda citrifolia
(NONI®) fruit juice” was
also recently presented during the Functional Foods and
Coronavirus Disease (COVID-19) session of the 29th International
Conference of the Functional Food Center, significant because of
the academic peer-review required to verify the soundness of
the scientific research. The conference hosted
experts in medicine and biology and industry to discuss the usage
of bioactive compounds for immune support and health.
Brett West, Chief Scientist at NewAge,
commented, “We have more than 200 patents, cooperative research
studies, and peer-reviewed papers on NewAge’s Tahitian
NONI® (NONI) products and this new discovery not
just adds to the body of research, but brings our insights into the
benefits for consumers to an important new level. We have now been
able to measure the ability of NONI and its major phytonutrients to
block the binding of the spike proteins to cellular membranes.
Using enzyme-linked immunosorbent assays (ELISA) to detect the
competitive inhibition of spike protein to Angiotensin II Receptors
(ACE-2) binding by NONI, NewAge scientists uncovered that NONI
inhibited the ability of the spike proteins to bind ACE-2 by
approximately 70%.”
Noni fruit comes from remote outlying areas in
the islands of Polynesia and has been used as natural medicine by
Tahitians for centuries. Noni fruit from Tahiti is one of the
world’s richest sources of antioxidants, and NewAge
sources almost all available noni fruit from that region ir direct
partnership with growers from farm to bottle. Tahitian
NONI® has generated more than $7 Billion in
worldwide sales to already rank as one of the world leaders in
natural nutritional supplement sales. A study conducted
by university researchers in China demonstrated that consumption of
NONI® promoted a decrease in oxidative stress in cells by 18%,
helped improve NK cell activity by >30% and helped increase
Interleukin-2 (IL2) by 32% (that supports activation of NK Cells).
A separate group of Japanese researchers found that these increases
were due to a group of phytonutrients named iridoids, of which noni
is a unique food source. In another study, Tahitian Noni juice also
helps increase CD4+/CD8+ T-cell ratio, a marker of immune system
health. Additional information can be found in the US Nat’l Library
of Medicine in the NIH indexed publication
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5920423/ and in
the NIH indexed publication
https://pubmed.ncbi.nlm.nih.gov/24868850/.
"Presenting at the FCC conference is great
recognition for NewAge and a really big deal,” commented Deanna
Latson, Chief Product Officer at NewAge. “An even bigger deal, is
our new discovery, one of the magnitude that would normally be
expected to come from major pharma companies, research institutes
or health systems. The amount of research and scientific data that
goes into being able to present findings of this nature is a an
arduous hurdle, and the significance of NewAge’s new discovery and
the impact it may have on immune health has never been more
critical and timely given today’s environment.”
About NewAge, Inc.NewAge is a
purpose-driven firm dedicated to inspiring the planet to Live
Healthy™. Colorado-based NewAge commercializes a portfolio of
organic and healthy products worldwide through primarily a
direct-to-consumer (D2C) route to market distribution system across
more than 75 countries. The company competes in three major
category platforms including health and wellness, inner and outer
beauty, and nutritional performance and weight management — leading
a network of more than 400,000 exclusive independent Brand
Partners, empowered with the leading social selling tools and
technology available worldwide.
More information on the Company can be found at
www.NewAge.com.
Safe Harbor DisclosureThis press release
contains forward-looking statements that are made under the safe
harbor provisions within the meaning of Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. Forward-looking
statements are any statement reflecting management's expectations
regarding future results of operations, economic performance, and
financial condition. The forward-looking statements are based on
the assumption that operating performance and results will continue
in line with historical results. Management believes these
assumptions to be reasonable, but there is no assurance they will
prove to be accurate. Forward-looking statements, specifically
those concerning future performance, are subject to certain risks
and uncertainties, and actual results may differ materially. NewAge
competes in a rapidly growing and transforming industry, and risk
factors, including those disclosed in the Company's filings with
the Securities and Exchange Commission, might affect the Company's
operations. Unless required by applicable law, the Company
undertakes no obligation to update or revise any forward-looking
statements.
For investor inquiries about
NewAge please contact:
NewAge Investor Relations:BPC
Financial Marketing800 816 7361ir@bpcfinancialmarketing.com
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