NewAge, Inc., Honored by Hermes Awards for Its Direct-to-Consumer and Social Media Marketing
July 01 2021 - 6:00AM
NewAge, Inc. (Nasdaq: NBEV), the Colorado-based
organic and healthy products company intending to become the
world’s leading social selling and distribution company, today
announced that NewAge, Inc. has been honored as a five-time award
winner in both direct-to-consumer marketing and corporate image
categories in the Hermes Creative Awards Competition.
Hermes Creative Awards is an international
competition for creative professionals involved in the concept,
writing and design of traditional and emerging media. Hermes
Creative Awards recognizes outstanding work in the industry while
promoting the philanthropic nature of marketing and communication
professionals. Administered by the Association of Marketing and
Communication Professionals (AMCP), the international organization
consists of several thousand marketing, communication, advertising,
public relations, digital media production and freelance
professionals. AMCP oversees awards and recognition programs,
provides judges and awards for outstanding achievement and service
to the profession. Judges are industry professionals who look for
companies and individuals whose talent exceeds a high standard of
excellence and whose work serves as a benchmark for the
industry.
NewAge, Inc. was awarded the highest honors for
its creative social media campaign and design work in Interactive
Social Media for its Icon Social Series and also won in the
Interactive Media category for its NewAge Share App.
In the Interactive Social Media Campaign
category, New Age’s Lucim™ brand was honored for
its Mother’s Day Social Series. NewAge also won awards for its
Lucim Sunscreen Social Series that it launched in China earlier
this year, and its Lucim Skincare Social Series. The Lucim brand
continues to gain notoriety, was recently highlighted in Italian
Vogue, and was also recognized by the Good Face Project as being
some of the highest quality, clean, non-toxic skincare available
worldwide.
More than 6,000 entries were received for the
Hermes Creative Awards 2021 competition, with NewAge being one of
leading award recipients recognized with 5 awards. Karima McDaniel,
VP of Marketing at NewAge commented, “Our direct/social selling
business experienced a year-over-year sales increase of 128% last
year. We continue to lead the evolution of Direct-to-Consumer (D2C)
industry with leading tools, content, and technology for our more
than 400,000 brand partners and customers across more than 50
countries. This achievement highlights our dedication to leading
the industry and the social selling revolution by providing
award-winning content for our Brand Partners and consumers. We are
honored to be recognized by the Hermes Creative Awards and believe
we are well on our way to achieving our vision of becoming the
world’s leading social selling and distribution company.”
About Hermes Creative
AwardsHermes Creative Awards is administered and judged by
the Association of Marketing and Communication
Professionals www.hermesawards.com. The AMCP have coordinated
and judged the awards for more than 20 years. Entrants contend for
Platinum and Gold statuettes – wings from the mythological Hermes’
cap and sandals, elegantly etched to evoke the shape of the letter
H.About NewAge, Inc.NewAge is a purpose-driven
firm intending to become the world’s leading social selling and
distribution company. Colorado-based NewAge commercializes a
portfolio of organic and healthy products worldwide through
primarily a direct route-to-market system. The company competes in
three major category platforms including health and wellness, inner
and outer beauty, and nutritional performance and weight management
— leading a network of more than 400,000 exclusive independent
distributors and Brand Partners around the world.
The company operates the websites NewAge.com,
NoniNewAge.com, ARIIX.com, MaVie.com, TheLIMUCompany.com
and Zennoa.com websites.
Safe Harbor Disclosure
This press release contains forward-looking
statements that are made under the safe harbor provisions within
the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended. Forward-looking statements are any statement reflecting
management's expectations regarding future results of operations,
economic performance, and financial condition. The forward-looking
statements are based on the assumption that operating performance
and results will continue in line with historical results.
Management believes these assumptions to be reasonable, but there
is no assurance they will prove to be accurate. Forward-looking
statements, specifically those concerning future performance, are
subject to certain risks and uncertainties, and actual results may
differ materially. NewAge competes in a rapidly growing and
transforming industry, and risk factors, including those disclosed
in the Company's filings with the Securities and Exchange
Commission, might affect the Company's operations. Unless required
by applicable law, the Company undertakes no obligation to update
or revise any forward-looking statements.
For investor inquiries about
NewAge please contact:
NewAge Investor & Public
Relations:Mindy EardleyDirector, Public and Investor
RelationsTel: 1-801-573-4818Mindy_Eardley@NewAge.com
NewAge Investor RelationsBPC Financial
Marketing800 816 7361ir@bpcfinancialmarketing.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/9b840bd5-134e-476b-af20-98155f7fa8d8
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