HANGZHOU, China, April 23, 2021 /PRNewswire/ -- NetEase Cloud
Music, a leading interactive music streaming service provider in
China, hosted the 3rd Indie Music
Artists Ceremony in Hangzhou. The
star-studded event, which was broadcast online on April 23, was attended by renowned artists like
Jackson Wang, FloruitShow, C-BLOCK,
Omnipotent Youth Society, etc.
More than twenty awards, including Album of the Year,
Male/Female Artists of the Year, and Band of the Year, were handed
out at the ceremony to recognize, celebrate and encourage artists
for their remarkable efforts and contributions to the music
industry over the last year.
Reaffirming its unwavering commitment to independent music,
NetEase Cloud Music also announced the "PLAY Video Project," a new
initiative to underpin video creation endeavors by indie musicians.
The initiative aims to harness contemporary and innovative
techniques to boost exposure to quality music and expand the source
of musicians' income.
The inaugural event in 2018 marked China's first ceremony for independent
artists, and it has since become a bellwether for China's independent music. The event returns
after a challenging year that presented indie music artists with
considerable obstacles with the closure of live venues.
With its long-standing support of independent music, NetEase
Cloud Music is home and host to over 200,000 independent Chinese
musicians as of December 2020, up
tenfold over a four-year period. Over the years, it has set several
initiatives in motion to empower artists across the industry, such
as the Project Stone and Project Ladder incubation programs for
independent musicians, competitions for music composition and lyric
writing, the NetEase Indie Music Chart, and more. These initiatives
have been instrumental in helping independent musicians step into
stardom and realize their dreams.
As the go-to-platform for China's independent artists, NetEase Cloud
Music is honored to organize an event that has played a pivotal
role in transforming China's
independent music scene from a niche arena to one with mass-market
appeal. NetEase Cloud Music's popularity as a platform with
high-quality content provides musicians with professional support
and an optimal user experience, with access to high internet
traffic ultimately creating a large community of loyal
users.
About NetEase Cloud Music
Launched in 2013 by NetEase, Inc. (NASDAQ: NTES; HKEX: 9999),
NetEase Cloud Music is a leading interactive music streaming
service provider in China.
Dedicated to providing an elevated user experience, NetEase Cloud
Music provides precise, personalized recommendations, promotes user
interaction and creates a strong social community. Its focus on
discovering and promoting emerging musicians has made NetEase Cloud
Music a destination of choice for exploring new and independent
music among music enthusiasts in China. The platform has been recognized as the
most popular entertainment app among China's vibrant Generation Z community.
Please see http://music.163.com/ for more information.
Contact for Media:
NetEase, Inc.
Li Ruohan
Tel: (+86) 571-8985-3378
globalpr@service.netease.com
Twitter: https://twitter.com/NetEase_Global
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SOURCE NetEase Cloud Music