Monotype Unveils Alibaba Sans, a Custom Brand Typeface for the Alibaba Group
April 26 2019 - 10:00PM
Business Wire
Custom-Designed Font Family, Alibaba Sans,
Opened to Alibaba Partners and Customers at No Cost to Power
On-Brand Designs
Monotype (Nasdaq: TYPE) and Alibaba today unveiled the Alibaba
Sans typeface. Designed for Alibaba Group, a multinational leader
in e-commerce, retail and technology, the typeface family helps
unify the company’s branding across its vast international apps,
platforms and websites. With this launch, Alibaba is authorizing
all merchants and brands free access to the font system to enable
them to express their brand identity and create businesses that are
beautiful and simple. Highly legible, energetic and expressive, the
Alibaba Sans typeface family was designed by Akira Kobayashi of the
Monotype Studio.
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the full release here:
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The Alibaba Sans typeface family helps
unify Alibaba Group's branding across its vast international apps,
platforms and websites. (Graphic: Business Wire)
The Alibaba Sans family consists of 11 weights, and was designed
to be aesthetically pleasing from small to large sizes across any
device or location—from display screens, across multiple office
buildings on the company campus, to e-commerce marketplaces. The
typeface family supports 172 languages, and was designed with a
strong emphasis on numerals and currency symbols, given the
importance to the millions of merchants on Alibaba’s vast worldwide
digital ecosystem.
Monotype will be showcasing the design at Alibaba’s UCAN Design
Conference 2019, taking place April 27-28, 2019, in Hangzhou,
China. Mr. Kobayashi will be delivering a keynote presentation
titled, “Creating the Visible Voice of Top Brands,” on April 27,
2019, 10:30-10:50 a.m. local time.
With a mission “to make it easy to do business anywhere,”
Alibaba Group helps connect buyers to sellers through its
platforms. With its operations now spanning e-commerce, cloud
computing, payment, logistics, digital media, and entertainment and
innovation initiatives, Alibaba strives to provide nearly 700
million users and tens of millions of merchants worldwide on its
platforms with a consistent look and feel. The Alibaba Sans
typeface fulfills that mission by giving businesses fonts that
allow them to easily create on-brand campaigns.
“Monotype understood our unique challenges and delivered a
typeface that will take us to the next level in our branding
efforts. We really appreciate their partnership as a true expert
and extension of our team,” said Chris Tung, Chief Marketing
Officer of Alibaba Group. "We would like to make this new typeface
an inclusive resource for all partners and customers globally, and
for free. True to our group mission, we are taking a concrete step
forward to help small and medium-sized enterprises participate in
the digital economy through the power of design.”
“Alibaba Group faced a common but significant branding
challenge, in that it needed to convey its brand values across a
wide range of environments, both physically and digitally,” said
Akira Kobayashi. “It was a pleasure to work with a team so
dedicated to the importance of type, and help Alibaba Group realize
the potential that a custom typeface has for unifying a brand.”
About MonotypeMonotype empowers creative minds to build
and express authentic brands through design, technology and
expertise. Further information is available at www.monotype.com.
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Monotype and Mosaic are trademarks of Monotype Imaging Inc.
registered in the U.S. Patent and Trademark Office and may be
registered in certain other jurisdictions. All other trademarks are
the property of their respective owners. ©2019 Monotype
Imaging Holdings Inc. All rights reserved.
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version on businesswire.com: https://www.businesswire.com/news/home/20190426005451/en/
Andy RodgerMonotypeandrew.rodger@monotype.com
Monotype Imaging (NASDAQ:TYPE)
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