New from the Monotype Studio, Helvetica Now
fills the gaps of its predecessors to better meet today’s rigorous
branding demands
Monotype (Nasdaq: TYPE) today introduced the Helvetica® Now
typeface, a family of fonts that have been carefully and
respectfully re-drawn by the Monotype Studio for the modern era.
Consisting of 48 fonts and three optical sizes, the Helvetica Now
typeface has been produced from size-specific drawings and with
size-specific spacing. Every character has been redrawn and refit,
and a host of useful alternates have been added to help brands meet
modern-day branding challenges. Espousing the simplicity, clarity,
timelessness and global appeal of the typeface’s storied tradition,
the Helvetica Now design is more sophisticated and graceful than
its predecessors.
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Monotype today introduced the Helvetica
Now typeface, a family of fonts that have been carefully and
respectfully re-drawn by the Monotype Studio for the modern
era.
Perhaps the world’s most popular and well-known typeface, the
Helvetica family has been used by countless brands and creative
professionals, in millions of designs since its inception. The
typeface embodies clean and versatile design, and the Helvetica Now
typeface continues the tradition established by the Helvetica and
Neue Helvetica families, while introducing a number of
improvements.
“Helvetica Now is the tummy-tuck, facelift and lip filler we’ve
been wanting, but were too afraid to ask for,” said Abbott Miller,
partner at Pentagram. “It offers beautifully drawn alternates to
some of Helvetica’s most awkward moments, giving it a surprisingly,
thrillingly contemporary character.”
Three Optical Sizes—Micro, Display and TextThe Helvetica
Now typeface is available in three optical sizes—Micro, Display and
Text. Helvetica Now Micro solves the decades-old spacing and
legibility shortcomings of single-master versions of the family at
the smallest sizes (4- to 7-points). Helvetica Now Micro offers
more open apertures, wider forms, a larger x-height, open spacing,
larger accents, optical adjustments to the shapes of complex forms,
and a number of other changes to produce a highly legible font at
very small sizes.
Helvetica Now Display offers a range of weights from Hairline to
Extra Black, with appropriate spacing, for 14-point settings and
up. Big, bold, attention-grabbing Helvetica no longer requires the
trimming of characters, manual adjustment of spacing and kerning,
or the resizing and repositioning of punctuation necessary with the
legacy versions.
Helvetica Now Text is a true workhorse, and comes in a range of
weights from Thin to Black with carefully combed spacing and
kerning. Helvetica Now Text is easy and pleasing to read, and an
ample palette for demanding, information-rich design
environments.
Alternate GlyphsNewly designed alternate glyphs have been
added across the entire range of the family, including a
single-story “a” and a straight-legged capital “R.” Every weight
and optical size offers a host of new and useful glyphs, including
a suite of Helvetica arrows.
Improved LegibilityEvery letter, number, punctuation mark
and symbol in the family—nearly 40,000 in all—has been redrawn,
analyzed and tested for improved legibility and performance. The
result is a better reading experience, as the design’s improved
forms and more even spacing mean clearer communication.
“Today, we’re asking Helvetica to do more than it ever has
before. Previous versions of the typeface weren’t designed to be
used in graphic applications that have developed over the last 30
years. As a result, older versions of the font were lacking in some
important areas,” said Charles Nix, type director at Monotype.
“Helvetica Now solves the legibility and style challenges that
brands using Helvetica have consciously and unconsciously faced for
years. The design introduces a new chapter in the Helvetica
story—expanding its look and utility, while reinvigorating its
heritage.”
What creative professionals are saying about the Helvetica
Now typeface“This is the typeface Max Miedinger and Eduard
Hoffmann would have designed back in 1957 if they had known about
offset printing, small screens, browsers, digital design tools and
UI designers.” – Erik Spiekermann, founder and partner,
Edenspiekermann
“I’m having fun with Helvetica Now. Bringing in alternate
characters like the round ‘I’ dots and the straight-legged ‘R’ will
likely annoy Helvetica purists, but I can totally get behind the
flexibility and character this adds. I think the Micro cut goes a
long way in making any Helvetica usable for longer texts. I wish I
had Helvetica Now sooner!” – David Heasty, partner, Triboro
“I like that there are more weights and alternate characters
like the ‘R’. The typeface feels very familiar but to the trained
eye, you can spot subtle differences—which I like!” – Chris Do,
founder, The Futur
“I have been using Helvetica Now as much as I can. The updates
to the glyphs really adds a more modern sensibility to the forms
without them being knocked out of the Helvetica family camp—the
‘a,’ ‘i,’ ‘t,’ and ‘y’ are all smartly done. It's an incredible
update.” – Andrew Szurley, freelance creative director, Sole
Kitchen
“Digital fonts are tools that inspire me again and again.
Helvetica Now opens up new perspectives for design because it
offers significantly expanded scope in terms of both functionality
and form. I'm very excited about the impact Helvetica Now will have
on the industry's imagination.” – Markus Hanzer, corporate designer
and university lecturer
Pricing and AvailabilitySingle weights of the Helvetica
Now typeface are available for $/€35 or £30 each. The complete
typeface family is available for $/€299 or £249.
The Helvetica Now typeface can be found in Mosaic®, Monotype’s
cloud-based font discovery, collaboration and management
solution.
The typeface can be licensed through MyFonts.com at an
introductory promotion of 50 percent off through May 24, 2019.
Helvetica Now Display Black will be available as a free download
from MyFonts.com through July 8, 2019.
To learn more about the Helvetica Now typeface, view this video,
narrated by Charles Nix.
To join the conversation about the Helvetica Now typeface on
social media, search #HelveticaNOW on Twitter, Facebook and
Instagram. To have your favorite image of the Helvetica typeface in
use featured on Monotype’s social channels, join our
#HelveticaInTheWild campaign on Instagram. Visit here for more
details.
About MonotypeMonotype empowers creative minds to build
and express authentic brands through design, technology and
expertise. Further information is available at www.monotype.com.
Follow Monotype on Twitter, Instagram and LinkedIn.
Monotype, Helvetica and Mosaic are trademarks of Monotype
Imaging Inc. registered in the U.S. Patent and Trademark Office and
may be registered in certain other jurisdictions. Now is a
trademark of Monotype Imaging Inc. and may be registered in certain
jurisdictions. All other trademarks are the property of their
respective owners. ©2019 Monotype Imaging Holdings
Inc. All rights reserved.
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version on businesswire.com: https://www.businesswire.com/news/home/20190409005186/en/
Public Relations:Andy
RodgerMonotypeandrew.rodger@monotype.com
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