NEW YORK, March 11, 2020 /PRNewswire/ -- When two forces of
happiness come together, nothing can stand in their way. Frowns get
flipped. Meh moves out of town. And life just seems a little more
joyous. That's why some of America's most iconic brands – Chips
Ahoy! cookies, Reese's and Hershey's – are teaming up to
show consumers how their sweet snacks are happier together.
Introducing the new favorite cookie mashups: Chips Ahoy!
made with chunks of Hershey's Milk Chocolate and Chips
Ahoy! made with mini Reese's Pieces candy are available
on-shelves now at major retailers nationwide.
With the introduction of these soon-to-be-legendary
collaborations, Chips Ahoy! is reintroducing another
classic: its spokes-cookie, Chip. Chip, an animated, loveable
optimist, is set to return to the brand after 6 years, appearing in
TV and digital advertising to introduce the collaborations. The
brand is also promoting the new flavors on TV, in its social
channels, in mashup-style content with top online creators, and
in-store.
For peanut butter flavor lovers, Chips Ahoy! made with
mini Reese's Pieces merges a crunchy Chips Ahoy!
cookie with the sweet peanut buttery candy of mini Reese's
Pieces, creating the ultimate peanut-buttery experience. For
chocolate lovers, Chips Ahoy! made with Hershey's
Milk Chocolate combines the smooth, sweet taste of milk chocolate
with the classic Chips Ahoy! cookie. Whatever your
preference, Chips Ahoy! made with Hershey's Milk
Chocolate or mini Reese's Pieces, provides the best of both
worlds in one delicious treat!
"Without a doubt, America's favorite chocolate chip cookie is
happier together with Hershey's Milk Chocolate and mini
Reese's Pieces," said Sabrina
Sierant, Associate Director, Chips Ahoy! at Mondelēz.
"With Chips Ahoy!, we're always looking for new delicious
flavors to bring to life in a chocolate chip cookie that will
provide consumers with the variety they crave in their sweet
snacks."
Beginning March 2020 Chips
Ahoy! made with Hershey's Milk Chocolate and Chips
Ahoy! made with mini Reese's Pieces can be found on
shelves at retailers nationwide for an MSRP of $2.95.
To learn more about Chips Ahoy! and the latest cookie
creations, follow @chipsahoy on Instagram, Twitter and Facebook or
join in on the delicious conversation by using
#happiertogether.
About Mondelēz International
Mondelēz International,
Inc. (NASDAQ: MDLZ) empowers people to snack right in over 150
countries around the world. With 2018 net revenues of approximately
$26 billion, MDLZ is leading the
future of snacking with iconic global and local brands such
as Oreo, belVita and LU biscuits; Cadbury
Dairy
Milk, Milka and Toblerone chocolate; Sour
Patch Kids candy and TRIDENT gum. Mondelēz
International is a proud member of the Standard and Poor's 500,
Nasdaq 100 and Dow Jones Sustainability Index.
Visit www.mondelezinternational.com or
follow the company on Twitter
at www.twitter.com/MDLZ.
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SOURCE Mondelēz International, Inc.