Mondelez International Taking Stake in Sweet-Goods Baker
February 25 2020 - 9:22AM
Dow Jones News
By Micah Maidenberg
Mondelez International Inc. said it will buy a majority stake in
a company that bakes mini-treats including brownies and cupcakes
and sells gingerbread house decorating kits.
The snack maker Tuesday said it signed a deal to take what it
called a significant majority interest in Give & Go, which
generated about $500 million in revenue last year and focuses on
selling products in bakeries at various stores.
Mondelez has staked its business on both savory and sweet
snacking products, seeking to tether itself to a long-running
consumer shift toward more snacking. The company has grown its
sales on an organic basis faster than some other large food
companies, which are also pushing to develop their snacks
businesses.
Known for producing brands like Oreo cookies and Triscuit
crackers, Mondelez has pursued deals for smaller snack companies
with the aim of building up the acquired businesses over time.
"We like bolt-on acquisitions," finance chief Luca Zaramella
said last week at an investor conference. "It doesn't have to be a
big bang one way or the other. It can be gradual."
The company has also purchased cookie-maker Tate's Bake Shop and
last year bought a majority interest in a company that makes
refrigerated snack bars.
A Mondelez spokesman declined to comment on how much the company
agreed to pay for the Give & Go stake.
Funds associated with private-equity firm Thomas H. Lee Partners
L.P. will sell the stake to Mondelez. Give & Go's management
team will retain a minority interest in the company, Mondelez
said.
Give & Go's brands include Two-Bite, which offers brownies,
cinnamon rolls and other sweet treats. Its Create-A-Treat brand
sells gingerbread house kits and other items.
The deal is expected to be completed in the second quarter.
Write to Micah Maidenberg at micah.maidenberg@wsj.com
(END) Dow Jones Newswires
February 25, 2020 09:07 ET (14:07 GMT)
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