Manchester United Announces Global Partnership With Mondelēz International
February 21 2020 - 9:00AM
Business Wire
Manchester United (NYSE:MANU) has entered into a global
partnership with Mondelēz International (NASDAQ:MDLZ), whose world
renowned brands include Cadbury, Oreo, Toblerone, Milka and
belVita.
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As part of the agreement, the two organisations will create
dual-branded products as well as interactive and engaging campaigns
for our global fan base.
The partnership will commence around United’s game against
Watford this weekend, with activity to support Cadbury’s ‘Donate
Your Words’ campaign. ‘Donate Your Words’ is a UK initiative to
highlight the issue of loneliness amongst the older generation.
Manchester United’s Group Managing Director, Richard Arnold
comments:
"Whether it’s Cadbury, Ritz, Oreo, or one of its many other
brands, Mondelēz’s products are renowned around the world. This
global partnership will assist Mondelēz with its expansion into key
markets whilst deepening the affinity their customers have for
their products. For Manchester United, the partnership enables us
to bring Mondelēz’s popular products to our fans and enhances our
ability to continue investing on the pitch.”
Colin O’Toole, Associate Marketing Director at Mondelēz
comments:
“We’re extremely proud to announce Mondelēz’s partnership with
Manchester United.
“As a global company with a presence in many different markets
our alliance with one of the most recognisable sports teams in the
world will give us the ability to differentiate us from competitors
by offering our consumers added value through engaging products and
experiences.”
ENDS
About Manchester United
Manchester United is one of the most popular and successful
sports teams in the world, playing one of the most popular
spectator sports on Earth. Through our 142-year heritage we have
won 66 trophies, enabling us to develop the world’s leading sports
brand and a global community of 1.1 billion fans and followers. Our
large, passionate community provides Manchester United with a
worldwide platform to generate significant revenue from multiple
sources, including sponsorship, merchandising, product licensing,
new media & mobile, broadcasting and match day.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) empowers people to
snack right in over 150 countries around the world. With 2019 net
revenues of approximately $26 billion, MDLZ is leading the future
of snacking with iconic global and local brands such as OREO,
belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone
chocolate; Sour Patch Kids candy and Trident gum. Mondelēz
International is a proud member of the Standard and Poor’s 500,
Nasdaq 100 and Dow Jones Sustainability Index. Visit
www.mondelezinternational.com or follow the company on Twitter at
www.twitter.com/MDLZ
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version on businesswire.com: https://www.businesswire.com/news/home/20200221005255/en/
Enquiries: Kate Lowe Manchester United +44 (0) 161 868
8427 kate.lowe@manutd.co.uk
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