MOD-PAC CORP. -- Provides on demand direct access for commercial print buyers -- PrintLizard(R) advances the relationship of the printer and buyer MOD-PAC CORP. (NASDAQ: MPAC), a leading specialized commercial printer, today announced the launch of PrintLizard(R), a unique online printing service offering commercial print buyers throughout the U.S. direct access to high quality, on demand print with pricing that reflects MOD-PAC's economies of scale. Customers of www.printlizard.com can place short-run orders for long-run unit prices with the option of ordering print online or over the phone from sales representatives known as Lizard Liaisons. "PrintLizard(R) fills an important vacuum in the market for print by offering unlimited access to large-printer capabilities for most commercial printing needs, whether it's a small order of business cards or a large order of full-color brochures," said Daniel G. Keane, President and CEO of MOD-PAC. "Industry analysts for several years have predicted that the commercial printing industry would soon capitalize on the network connectivity capabilities of the internet for processing orders. Through PrintLizard(R), we are making these predictions a reality." Currently, a majority of the country's 28,000-plus local and online printers serving the multi-billion dollar quick-print market are either print re-sellers or small-capacity printers. These print suppliers often outsource most of their orders to larger print operations, such as MOD-PAC. In 2000, MOD-PAC began a commercial print product line, which has grown to $18.9 million in revenue and is approximately one-third of total revenue. This line, developed to serve a large, online print supplier, can fill several thousand print orders daily as a result of MOD-PAC's unique on demand print operations. The technology and capability, which was developed on its custom folding carton line, enables MOD-PAC to supplant local print shops and better address market demand. PrintLizard(R) provides a medium through which MOD-PAC can leverage its high-volume capacities and economies of scale to offer a unique combination of cost, quality and personalized service for commercial print buyers. PrintLizard(R) is targeted at print buyers in advertising agencies, corporations, small businesses and non-profit organizations. It is designed to address routine printing needs, such as business cards and stationery, brochures, direct mailers, corporate invitations, note cards and labels. PrintLizard(R) offers customers the convenience of ordering, or reordering, from convenient menus and personal account files at www.printlizard.com. For more demanding printing requirements, the Lizard Liaison team provides guidance and accepts orders over the phone. PrintLizard(R) also provides graphic designer support to address customized artwork needs of its customers. Product quality is checked through PrintLizard's Proof-Perfect Process(TM), which offers customers their choice of either hard or soft (online) proofs. Price quotes are delivered within 48 hours via LizWiz(TM), PrintLizard(R)'s online estimating program. Offset lithographic and digital printing with advanced color management produces high quality product, and MOD-PAC's advanced computerized die prepress and die cutting systems address a variety of requirements. MOD-PAC expanded its operations to include advanced finishing and bindery equipment in order to address the most common post-print finishing requirements. PrintLizard(R) handles shipments of all sizes, from orders as small as 10 pieces to orders over 100,000 pieces. "PrintLizard(R) is something the industry hasn't seen before and print buyers have always wanted," continued Mr. Keane. "We anticipate that the ramp up for this product line may reflect the growth we realized when we started our commercial print line in 2000." ABOUT MOD-PAC CORP. MOD-PAC CORP. is a rapidly growing, high value-added print services firm operating a unique low-cost business model. MOD-PAC's strategy is to capture the market currently served by thousands of printers with under $5 million in annual print volume. By leveraging its capabilities to innovate, aggressively integrate technology into its marketing and operations and to provide economically-priced, short run, on demand print products and services within its superprint facility, it can aggregate the small print market. Consistently outpacing the printing industry in growth and profits, MOD-PAC's key differentiator is its success at being a just-in-time producer of short-run, quality print products. The Company applies lean manufacturing processes coupled with state-of-the-art printing technologies to challenge its competition and expand its market share. PrintLizard(R) is a division of MOD-PAC which serves specific markets with demanding print requirements through its website: www.printlizard.com. Additional information on MOD-PAC can be found at its website: www.modpac.com This press release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended. One can identify these forward-looking statements by the use of the words such as "expect," "anticipate," "plan," "may," "will," "estimate" or other similar expressions. Because such statements apply to future events, they are subject to risks and uncertainties that could cause the actual results to differ materially. Important factors, which could cause actual results to differ materially, include market events, competitive pressures, changes in technology, customers preferences and choices, success at entering new markets, the execution of marketing and sales plans, the capability of PrinLizard's(R) ordering and delivery systems via the internet, and other factors which are described in MOD-PAC's annual report on Form 10K on file with the Securities and Exchange Commission. The Company assumes no obligation to update forward-looking information in this press release whether to reflect changed assumptions, the occurrence of unanticipated events or changes in future operating results, financial conditions or prospects, or otherwise.
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