“2018 Global State of Enterprise Analytics” Report Reveals Top Priorities, Benefits & Challenges of Analytics Initiatives
August 08 2018 - 8:00AM
Business Wire
Findings Show Data & Analytics Play
Crucial Role in Digital Transformation
MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide
provider of enterprise analytics and mobility software, today
released the results of its “2018 Global State of Enterprise
Analytics” report. MicroStrategy surveyed 500 enterprise analytics
and business intelligence professionals from around the world on
the state of their organizations’ analytics initiatives. 90% of
respondents reported that data and analytics are either very
important or somewhat important to their organizations’ digital
transformation efforts, and that their investments in data and
analytics this year and in the next five years are
accelerating.
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"2018 Global State of Enterprise
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The data shows that while many analytics and business
intelligence professionals are confident about their organizations’
analytics proficiency in 2018, they still face common challenges
that hinder their ability to become an Intelligent Enterprise™.
MicroStrategy also found that the top uses for data and analytics
are to drive process, cost efficiency, strategy and change, and
that when selecting an enterprise analytics solution, security
stands out as a top concern for decision makers across the board.
Download the inaugural “2018 Global State of Enterprise Analytics”
report and register for the on-demand webcast today.
Top findings in the report include:
- More and better data is the path to
creating a competitive advantage for future success.
Organizations are not only using data to improve core operations,
but also to transform customer experiences and create new business
models. Data-driven organizations around the globe report that the
top two benefits of their analytics initiatives are improved
efficiency and productivity (63%), as well as faster, more
effective decision making (57%).
- The role of Chief Data Officer is
increasingly important. More than half of the surveyed
organizations (57%) have a Chief Data Officer, and this role could
be pivotal in helping to democratize data and analytics across the
organization. According to this year’s survey, while 84% of
management teams have access to their organizations’ data and
analytics, 48% of the organizations’ front-line employees do not,
which hinders real-time decision making and ultimately the bottom
line.
- Enterprise investment in data and
analytics continues to grow. 90% of respondents report that
data and analytics are either very important or somewhat important
to their organizations’ digital transformation efforts. Investments
in data and analytics this year and in the next five years are
accelerating, with 71% of surveyed organizations saying that they
plan to spend more on related initiatives heading into the 2020s.
The report also revealed that over 95% of organizations plan to
invest more or about the same in hiring additional data and
analytics talent.
- Confidence and optimism alone can’t
mask the challenges at hand. As organizations leverage data to
accelerate their digital transformation initiatives and strengthen
their competitive edge, a few factors are holding them back from
moving farther even faster. Globally, the three challenges
organizations most commonly face include data privacy and security
concerns (49%), limited democratization of data within their
organization (33%), and a lack of training on how to make the most
of an increasing influx of data (29%). 45% of organizations report
that less than half of their organizational data is governed or
adhering to a single version of the truth.
- Cloud computing, big data and
AI/machine learning will have greatest impact on analytics
initiatives. Respondents ranked cloud computing (24%), big data
(20%), and AI/machine learning (18%) as the trends having the most
significant impact on analytics initiatives in the next five years.
Additionally, the survey shows that the Internet of Things (16%),
Digital Identity Management (12%), Blockchain (7%) and Voice/NLG
(3%) follow close behind.
“As the survey indicates, advances in analytics and business
intelligence are being made rapidly now, with greater advances in
the last two years than in the last decade,” said Marge Breya,
Senior Executive Vice President & Chief Marketing Officer,
MicroStrategy Incorporated. “Our discussions are now with
departmental business teams, not just CIOs, and those discussions
center on driving initiatives that infuse intelligence into their
processes, applications and devices. With an analytics strategy and
advanced technology platform, data-driven organizations are
realizing competitive advantages such as faster and more effective
decision making and better financial performance.”
“The report’s findings resonate with our customers and explain
the race organizations are in to get data and analytics into the
hands of every decision maker across the enterprise,” said Steve
Holdridge, Senior Executive Vice President, Worldwide Services,
MicroStrategy Incorporated. “In our opinion, winning the race
requires complementing world-leading technology with exceptional
technique. To help with this endeavor, we offer regular Intelligent
Enterprise assessments that establish benchmarks and plot a course
forward for businesses to become more data-driven, smarter and
successful.”
MicroStrategy conducted the online survey in April 2018 using
the services of global research consultancy Hall & Partners.
MicroStrategy received responses from 500 enterprise analytics and
business intelligence professionals equally distributed across
Brazil, Germany, Japan, the United Kingdom and the United States.
Participants represented organizations with 250 to 20,000 employees
worldwide. The survey did not knowingly poll customers of
MicroStrategy or any other analytics solution vendor. Download the
inaugural “2018 Global State of Enterprise Analytics” report and
request your Intelligent Enterprise assessment from MicroStrategy
today.
About MicroStrategy Incorporated
MicroStrategy (Nasdaq: MSTR) is a worldwide leader in enterprise
analytics and mobility software. A pioneer in the BI and analytics
space, MicroStrategy delivers innovative software that empowers
people to make better decisions and transform the way they do
business. We provide our enterprise customers with world-class
software and expert services so they can deploy unique intelligence
applications. To learn more, visit MicroStrategy online, and follow
us on LinkedIn, Twitter and Facebook.
MicroStrategy and Intelligent Enterprise are either trademarks
or registered trademarks of MicroStrategy Incorporated in the
United States and certain other countries. Other product and
company names mentioned herein may be the trademarks of their
respective owners.
MSTR-G
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MicroStrategy IncorporatedClaudia Cahill,
703-270-2207ccahill@microstrategy.com
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