NEW YORK, May 26, 2020 /PRNewswire/ -- KWT Global (formerly
known as Kwittken) and HL Group, both MDC (Nasdaq: MDCA) agencies
and part of the Doner Partner Network, announced today that the
agencies will combine leadership and operations effective
June 1, 2020. Each agency will
continue to market themselves under their respective trade names
through the remainder of this year. The newly combined agency will
be headquartered in New York City
at 1 World Trade Center at the end of the year, with additional
offices in Los Angeles,
London and Toronto.
Aaron Kwittken, co-founder and
CEO of KWT Global will serve as global CEO of the combined firm.
Lynn Tesoro, co-founder and CEO of
HL Group will transition to Founding Partner of HL Group and will
continue to provide oversight and strategic counsel to the agency's
consumer and lifestyle clients. Gabrielle
Zucker, co-founder and president of KWT Global, will serve
as president of the new firm and continue to report into
Kwittken.
The multi-specialist agency will serve clients across dozens of
industries and sectors and combine the most impactful elements of
brand strategy, media relations, influencer engagement, digital and
social media, and content marketing in the following core specialty
areas:
- Professional and financial services
- Health, fitness and well-being
- Brand purpose
- Technology
- Travel and hospitality
- Corporate and brand communications
- Issues, crisis management and special situations
- Media and entertainment
- Consumer and lifestyle (fashion, beauty, luxury, apparel,
retail)
"We're excited to welcome Lynn and HL Group to the KWT Global
family," said Aaron Kwittken, CEO of
KWT Global. "HL Group's deep and unparalleled expertise in
consumer, lifestyle, luxury, fashion and beauty will significantly
bolster our global capabilities and together we will be able to
offer an even broader spectrum of integrated communications
services to b2b and b2c clients alike."
"Strategy and partnership have always been the touchstones of HL
Group, and in that spirit I could not be more excited to be
partnering with Aaron and the amazing team at KWT Global," said
Lynn Tesoro, co-founder and CEO of
HL Group. "While these are undoubtedly challenging times, they also
provide us with new opportunities to further fortify and grow our
business, expand our services but deepen the expertise we offer our
clients."
The new agency boasts a client roster that includes Deloitte,
American Express Global Business Travel, Four Seasons, NetJets,
Bonobos, Eataly, BLINK Fitness, IRONMAN, PURE Insurance, Orbia,
Ricoh, Laurel Road, PayPal, L'Oreal USA, Dataminr, Sprint, UGG and Teva.
ABOUT KWT GLOBAL
KWT Global is a global brand strategy and public relations agency
that employs a purpose-driven, design-thinking approach to
marketing and communications. As a multi-specialist agency, we
serve clients across dozens of industries and sectors, and combine
the most impactful elements of media relations, influencer
engagement, digital and social media, and content marketing to help
our clients articulate and demonstrate their best 'selves.' KWT
Global is headquartered in New York
City with offices in London
and Toronto. We are a member of
MDC Partners' (NASDAQ: MDCA) Doner Partner Network. For more
information, visit kwtglobal.com.
ABOUT HL Group
HL Group is a strategic marketing and
communications consultancy that works collaboratively with its
clients to ensure relevance and resonance amid shifts in business,
culture and technology. Our diverse expertise spans fashion and
beauty, travel and hospitality, home and interior design, and
consumer goods, as well as corporate communications, influencer
engagement, and crisis and reputation management. HL Group is
headquartered in New York City
with an office in Los Angeles. We
are a member of MDC Partners' (NASDAQ: MDCA) Doner Partner Network.
For more information, visit hlgroup.com.
ABOUT MDC PARTNERS
MDC Partners is one of the most
influential marketing and communications networks in the world. As
"The Place Where Great Talent Lives," MDC Partners is celebrated
for its innovative advertising, public relations, branding,
digital, social and event marketing agency partners, which are
responsible for some of the most memorable and effective campaigns
for the world's most respected brands. By leveraging technology,
data analytics, insights and strategic consulting solutions, MDC
Partners drives creative excellence, business growth and measurable
return on marketing investment for over 1,700 clients worldwide.
For more information about MDC Partners and its partner firms,
visit our website at www.mdc-partners.com.
KWT Global Media Contact:
Lindsay Hand
lhand@kwtglobal.com
HL Group Media Contact:
Sarah
Montalto
smontalto@htlgrp.com
MDC Partners Media Contact:
Alexandra Delanghe Ewing
adelanghe@mdc-partners.com
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SOURCE KWT Global