New network broadens combined client service offerings of
creative, digital, influencer, experiential and agile
production
NEW YORK, Dec. 5, 2019 /CNW/ -- MDC Partners (NASDAQ:
MDCA) today announced the formation of a new agency network that
brings together the creative heft of one of its largest U.S.
advertising agencies, Doner, with six additional complementary
specialist agencies, creating a powerful North American modern
marketing machine.
"Today's clients demand a combination of sophisticated,
integrated marketing services in order to get the right
message to the right person at the right time," said MDC Partners
Chairman and CEO Mark J. Penn. "This
network will deliver unparalleled storytelling, brand building and
performance to the North American marketplace."
The Doner-led network brings together award-winning creative
services with data-driven strategies and agile production
facilities. The companies that will operate under the banner of the
network include cutting-edge digital Influencer marketing and PR
offering Veritas (with Meat&Produce), with offices in
Toronto, Montreal and Vancouver; breakthrough shopper marketing
agency 6Degrees Integrated Communications, based in Toronto and New
York; Yamamoto, a brand and advertising agency based in
Minneapolis and Chicago; creative, technology and media agency
Union in Toronto and Montreal; brand strategy and digital PR agency
KWT Global in New York,
London and Toronto; and New
York & LA-based luxury and lifestyle PR agency
HL Group.
Doner CEO David DeMuth will serve
as Chair of the network, with Krista
Webster, CEO of Veritas and Meat&Produce, and
Kathy McCuskey, CEO of Yamamoto, as
Vice-Chairs. In addition, agency CEOs Troy
Yung (6Degrees), Lynn Tesoro
(HL Group), Aaron Kwittken (KWT
Global), and Sub Nijjar (Union),
will continue to lead their individual firms and play key roles in
growing, aligning and modernizing key capabilities across the
network as they collaborate to support increasingly global
marketers. With a dozen offices and over 700 employees across
North America, the structure also
provides opportunity for strong local agency brands to expand
significantly, as the network partners with clients across every
industry and vertical, including automotive, consumer package
goods, health and wellness, technology and business services,
retail, media and entertainment, and fashion and
lifestyle.
"This is all about evolving the agency model. In a world where
more entrepreneurial entities compete with well-established holding
companies, a fresh, collaborative take on how firms can adapt today
– while better serving their clients – has more to offer than
looking in the rear-view mirror," DeMuth said.
The move is the latest step in MDC's new plan under Penn, who in
July announced the alignment of Gale and Assembly to bring together
data and media services. The transformation is designed to offer
wider services to clients, streamline back-office operations within
MDC and promote cooperation and collaboration in the delivery of
new marketing offerings.
About MDC Partners Inc.
MDC Partners is one of the
most influential marketing and communications networks in the
world. As "The Place Where Great Talent Lives," MDC Partners is
celebrated for its innovative advertising, public relations,
branding, digital, social and event marketing agency partners,
which are responsible for some of the most memorable and effective
campaigns for the world's most respected brands. By leveraging
technology, data analytics, insights and strategic consulting
solutions, MDC Partners drives creative excellence, business growth
and measurable return on marketing investment for over 1,700
clients worldwide. For more information about MDC Partners and its
partner firms, visit our website
at www.mdc-partners.com and follow us on Twitter
at http://www.twitter.com/mdcpartners.
CONTACT:
Alexandra Delanghe Ewing
646-429-1845
adelanghe@mdc-partners.com
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SOURCE MDC Partners Inc.