Hitting the road for the third year, the Hot
Wheels live-event series presented by Mobil 1 brings the nationwide
search to new stops across the country
Today, Hot Wheels® announced the Hot Wheels™ Legends Tour is
back for the third year and on the hunt for the next life-size
custom car worthy of becoming a Hot Wheels die-cast toy. One of the
world’s largest traveling car shows will kick off in Miami on March
7 and make 18 stops at Walmart parking lots across the country
looking for cars that embody the Hot Wheels high standards of
performance and design.
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The Hot Wheels Legends Tour 2019 winner
“The Nash,” captured at SEMA Show 2019 in Las Vegas, Nev. (Photo:
Business Wire)
“After stopping in more than 20 different cities and seeing
almost 10,000 custom builds over the last two years, we’ve been
blown away by our fans’ talent and serious passion for cars,” said
Ted Wu, Head of Hot Wheels Design, Mattel. “The Legends Tour brings
together cars of almost every make and model that embody the Hot
Wheels brand and we’re excited to take it to the next level in an
even bigger and better way in 2020.”
In 2019, the Hot Wheels Legends Tour brought together more than
90,000 fans and 5,000 custom cars from across the United States,
Mexico and Germany. Continuing in Hot Wheels true challenger
spirit, the third annual tour will expand to stops in new cities
like Boston and Milwaukee, giving fans even more chances to compete
to see their custom car become an iconic 1:64 die-cast toy
vehicle.
At each stop, fans will have the opportunity to show off their
unique custom builds from open-wheeled jet-inspired rides like the
2018 tour winning 2JetZ™, to classic coupes like The Nash, which
won in 2019. Hot Wheels designers and automotive influencers will
select one finalist from each stop based on the criteria of
authenticity, creativity and garage spirit. At the end of the tour,
all 18 finalists will win a trip to the 2020 SEMA Show in Las
Vegas, where they will be judged side-by-side to determine the
grand prize winner that will become the next Hot Wheels die-cast
toy. New for 2020, Mobil 1 will also be providing one additional
spot for a vehicle to be featured in the final competition at SEMA,
through a fan favorite contest to give the runners up from each
local stop a second chance at being immortalized into the Hot
Wheels Garage of Legends™.
The 18 stops on this year’s tour will feature even more fun for
the family with on-site experiences with partners Walmart, Dickies,
A&W Root Beer, American Honda, Dynacraft Wheels and title
sponsor Mobil 1. On tour for the first time this year will be Mobil
1’s new Cupid build, a custom truck that aims to inspire the next
generation to celebrate car culture. Hot Wheels traveling vending
machine truck will also be cruising to Walmart stores across the
country between the stops so even more fans can get their own Hot
Wheels die-casts.
“The Mobil 1 brand is proud to again support the Hot Wheels
Legends Tour,” said Ryan Allen, Retail Marketing, ExxonMobil.
“We’re looking forward to continuing our partnership with Hot
Wheels to bring family-oriented, exceptional experience to fans.
This year, Mobil 1 is going bigger and better by bringing the Fan
Favorite to the tour, which will give fans around the world a
chance to vote on their favorite car at each of the stops. We can’t
wait to see what car fans love best.”
The Legends Tour will stop at Walmart stores in the following
cities: Miami (March 7), Tampa (March 21), Atlanta (April 4),
Houston (April 18), Dallas (April 25), St. Louis (May 30),
Northwest Arkansas (June 6), Boston (June 20), Detroit (July 11),
Milwaukee (July 25), Denver (August 8), Salt Lake City (August 15),
Portland (August 29), San Jose (September 12), Los Angeles
(September 26), San Diego (October 10), Phoenix (October 17). The
tour will also make a special stop at Hot Wheels headquarters in El
Segundo, Calif., on May 16 to celebrate the brand’s 52nd birthday
including new surprises from our partners.
"We celebrated the highly successful 2019 Hot Wheels Legends
Tour by taking a one-of-a-kind 1972 HondaN600 with a motorcycle
engine to SEMA, so we look forward to what the 2020 Legends Tour
might bring,” said Bruce Garfield, Licensing and Brand Manager at
American Honda Motor Co., Inc. “Honda and Mattel have enjoyed a
long, successful relationship and we look forward to what the
future holds for our fans and the tuner community."
Conceived in 1968 by an innovator, a rocket scientist and a car
designer, Hot Wheels 1:64 scale die-cast cars were designed to look
awesome and perform. Five decades later, Hot Wheels is the number
one selling toy in the world* with more than 16.5 cars sold every
second. The brand has evolved from a simple, yet beloved, toy car
with orange track system into a global franchise powerhouse that
offers fans of all ages multi-channel play experiences.
To learn more about the Hot Wheels Legends Tour visit
www.HotWheels.com and follow #HotWheelsLegendsTour.
To check out the Hot Wheels Garage of Legends visit
www.HotWheels.com/GarageofLegends.
*Source: The NPD Group/Retail Tracking Service
About Mattel
Mattel (NASDAQ: MAT) is a leading global children’s
entertainment company that specializes in design and production of
quality toys and consumer products. We create innovative products
and experiences that inspire, entertain and develop children
through play. We engage consumers through our portfolio of iconic
franchises, including Barbie®, Hot Wheels®, American Girl®,
Fisher-Price®, Thomas & Friends® and Mega®, as well as other
popular brands that we own or license in partnership with global
entertainment companies. Our offerings include film and television
content, gaming, music and live events. We operate in 40 locations
and sell products in more than 150 countries in collaboration with
the world’s leading retail and technology companies. Since its
founding in 1945, Mattel is proud to be a trusted partner in
exploring the wonder of childhood and empowering kids to reach
their full potential. Visit us online at www.mattel.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20200211005351/en/
Scott Shaffstall Mattel Global Communications
scott.shaffstall@mattel.com 310-252-3610
Natalie Hamlin Weber Shandwick NHamlin@webershandwick.com
276-732-1464
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