Mattel Launches Gender Inclusive Doll Line Inviting All Kids to Play
September 25 2019 - 6:00AM
Business Wire
Creatable World is a Customizable Doll Kit that
Lets Toys Be Toys, So Kids Can Just Be Kids
Mattel, Inc. (NASDAQ: MAT) today announced the global unveil of
Creatable World™, a customizable doll line offering endless
combinations all in one box. Creatable World invites kids to create
their own characters. Extensive wardrobe options, accessories and
wigs allow kids to style the doll with short or long hair, or in a
skirt, pants, or both.
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Mattel announced the global unveil of
Creatable World™, a customizable doll line inviting all kids to
play. (Graphic: Business Wire)
“Toys are a reflection of culture and as the world continues to
celebrate the positive impact of inclusivity, we felt it was time
to create a doll line free of labels,” said Kim Culmone, Senior
Vice President of Mattel Fashion Doll Design. “Through research, we
heard that kids don’t want their toys dictated by gender norms.
This line allows all kids to express themselves freely which is why
it resonates so strongly with them. We’re hopeful Creatable World
will encourage people to think more broadly about how all kids can
benefit from doll play.”
Mattel worked alongside a dedicated team of experts, parents,
physicians and most importantly, kids, to create this one-of-a-kind
play experience.
The Creatable World doll line consists of six different doll
kits that are available in a variety of skin tones. Each kit
includes one doll, two hairstyle options and endless styling
possibilities. The product has a suggested retail price of $30 and
can be purchased at major retailers online including Amazon, Target
and Walmart. For more information, please visit
www.CreatableWorld.com.
About Mattel
Mattel is a leading global children's entertainment company that
specializes in design and production of quality toys and consumer
products. We create innovative products and experiences that
inspire, entertain and develop children through play. We engage
consumers through our portfolio of iconic franchises, including
Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas &
Friends® and MEGA®, as well as other popular brands that we own or
license in partnership with global entertainment companies. Our
offerings include film and television content, gaming, music and
live events. We operate in 40 locations and sell products in more
than 150 countries in collaboration with the world's leading retail
and technology companies. Since its founding in 1945, Mattel is
proud to be a trusted partner in exploring the wonder of childhood
and empowering kids to reach their full potential. Visit us online
at www.mattel.com.
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Kelly Powers 310-252-3687 kelly.powers@mattel.com
Marissa Beck 310-252-4974 marissa.beck2@mattel.com
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