Marlin Announces New Brand Identity to Reflect its Growth Strategy
February 07 2019 - 8:00AM
Marlin (NASDAQ: MRLN), a national provider of
lending products and services, has announced the launch of its new
brand, Marlin Capital Solutions, to better reflect the breadth of
services it offers to small businesses and equipment finance
partners.
For over 20 years, Marlin has provided equipment financing to
small businesses through its relationships with thousands of
partners consisting of equipment dealers, manufacturers and
resellers across the country. Over the past few years, Marlin has
expanded its programs to serve a broader variety of partners and
small business customers, and added new products, including working
capital loans and franchise loans.
The new brand reflects Marlin’s transformation and serves to
inform existing and prospective customers and partners that the
company isn’t just a source of capital, but a source of solutions.
Those offerings include flexible financing solutions that enable
small businesses to quickly and easily get the capital they need
for continued growth and success.
“Our new brand identity unifies us and reaffirms our company’s
shared vision and goal, supporting our ongoing mission of helping
small businesses fulfill their American Dream,” said Jeffrey A.
Hilzinger, Marlin’s President and CEO, “Our goal is to become a
single source of financing solutions for our customers and
partners. Their positive experience working with Marlin is the
essence of the rebrand.”
The transformation is accompanied by a new logo, website and
tagline. Marlin’s new logo incorporates a shape called the ‘spark,’
which symbolizes the energy, capital and knowledge Marlin injects
into small businesses, allowing them to grow and prosper. Marlin’s
new website (www.marlincapitalsolutions.com) features videos with
customers and partners reflecting on their relationship with Marlin
and how the company helped them achieve their business goals. The
new tagline, ‘Lending that Works,’ speaks to the helpful, agile,
trustworthy, approachable, and informal voice behind the new
brand.
“We have always focused on building strong relationships with
our customers and partners, and we feel privileged that they were
readily willing to participate in the launch of Marlin’s rebrand by
sharing their personal experiences with us,” said Aswin Rajappa,
Chief Marketing Officer.
For a look at Marlin’s rebrand and new website, visit
MarlinCapitalSolutions.com.
About Marlin Marlin (NASDAQ: MRLN) is a
nationwide provider of capital solutions to small businesses with a
mission of helping small businesses fulfill their American dream.
Our products and services are offered directly to small businesses
and through financing programs with independent equipment dealers
and other intermediaries. For more information, visit
MarlinCapitalSolutions.com.
The Marlin Capital Solutions logo available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/f84ad5b6-d20a-4297-a734-ca8a68afdee2
The Marlin ‘spark’ is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/fb68e8b6-c912-49b6-9759-9bd9b30c6606
A view of the www.MarlinCapitalSolutions.com homepage available
at
http://www.globenewswire.com/NewsRoom/AttachmentNg/b58e052a-fd88-4e4f-a0d6-0f018a73d030
The Marlin Brand Video is available
at https://vimeo.com/315115450 and http://www.globenewswire.com/NewsRoom/AttachmentNg/790cfd97-7b04-42ec-95a9-c1d3ef9494af
Contacts:
Investors:Lasse GlassenAddo Investor
Relationslglassen@addoir.com (424) 238-6249
Press:David SabaGarfield
Groupdsaba@garfieldgroup.com(646) 300-0779
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