Marchex Launches Marchex Stream, Unlocking Transformative Conversational Analytics Capabilities for Businesses
May 01 2019 - 9:01AM
Business Wire
Cloud-Based Conversational Data Platform
Supports Real-Time Analytics, Signals and Internal and External
Application Development
Marchex (NASDAQ: MCHX), a leading provider of call analytics
that drive, measure, and convert callers into customers, today
launched Marchex Stream, a powerful conversational data streaming
and business intelligence platform.
Marchex Stream is a new platform that analyzes
consumer-to-business conversational data, gains insights in real
time and at any scale, extracts signals of consumer intent and
supports predictive analytics and the development of artificial
intelligence-driven, use-case specific applications. It also serves
as the foundation for future Marchex product development and
innovations.
In today’s fast-moving multichannel marketplace, it is critical
for businesses to be empowered to access and integrate data across
multiple communication channels, including voice and text. With
Marchex Stream, a customer’s journey can now be captured across its
many touchpoints, including inbound and outbound phone calls, SMS,
messaging and chat, in a single, unified platform and processed
within seconds. This capability is critical for businesses to be
able to identify signals and act on key insights in real time, to
both accelerate sales and ensure positive customer experiences.
Marchex Stream enables businesses to realize the full potential
and value of conversational artificial intelligence and introduces
a new set of industry-leading capabilities, including:
- Massive cloud-based conversational
data storage and analytics scalability that support Marchex’s
growing base of more than one billion minutes of analyzed
consumer-to-business conversations. This means Marchex can meet the
communications solution needs of any customer, large or small.
- New streaming capabilities enable
processing events and extracting signals from conversations as they
occur, making conversation transcripts and multiple AI signals
available within seconds. This empowers businesses to act as
conversations are happening, using AI-powered insights to influence
their customer’s buying decisions, accelerate sales and improve
customer experiences.
- Purpose-built analytics for
omnichannel consumer conversations across voice and text. These
include phone calls, SMS, messaging and chat. Every consumer’s
buying journey is unique and includes a mix of interactions with
brands across inbound and outbound voice and text communications.
This new business reality makes it essential for brands to be able
to integrate consumer data across all communications channels and
touch points in a single, unified analytics and solutions
platform.
- Rich API for developers to
access omnichannel conversation data from custom applications and
reports, or integrate that data with existing business
systems.
- Secure by design, Marchex Stream
utilizes multi-layered, cloud-based advanced security processes and
techniques to provide the protection required to support enterprise
level needs.
Additionally, Marchex Stream serves as the foundation to support
new customer engagement features and sales acceleration solutions,
such as:
- Real-time personalization –
Marchex Stream enables brands to personalize website content for
visitors based on the content and context of their phone calls. It
can also process conversations to generate multiple AI signals
within seconds, as the conversation is actually occurring. This
signal data can in turn flow into marketing platforms, such as
Adobe Marketing Cloud, to drive the display of targeted content to
that individual or similar-segment visitors.
- Accelerated Enterprise Business
Intelligence – Marchex Stream also enables dramatic
acceleration in post-conversation analytics reporting for
large-scale conversational data sets, reducing availability time to
just seconds. Performance at this level can enable businesses to
operate dynamically and to capture real-time opportunities and
improve customer experiences, supporting strategically enhanced
marketing, sales, service and operations performance.
- Real-time advertising in Marchex
Call Marketplace – The Marchex Call Marketplace Ad Repository
uses Marchex Stream to process business listing requests via its
real-time Ad Serving API. Listing updates that previously took up
to ninety minutes to complete are now processed in seconds, giving
advertisers programmatic access to real-time ad inventory.
Marchex Stream is built on a proprietary, multi-layered
technical structure that includes a partnership with Snowflake, a
leading secure cloud-based warehouse solution.
“Marchex’s use of data from analyzed conversations delivers
actionable insights that can drive meaningful business results for
companies,” said Snowflake VP of Data Sharing Justin Langseth.
“Snowflake’s cloud-built data warehouse enables Marchex to quickly
and securely access insights from more than one billion minutes of
analyzed conversations, delivering mission critical solutions to
their customers. Marchex is a great example of alignment with the
Snowflake mission: to enable every organization to be
data-driven.”
About Marchex
Marchex understands that the best customers are those who
call your company – they convert faster, buy more, and churn
less. Marchex provides solutions that help companies
drive more calls, understand what happens on those calls, and
convert more of those callers into customers. Our actionable
intelligence strengthens the connection between companies and their
customers, bridging the physical and digital world, to help brands
maximize their marketing investments and operating efficiencies to
acquire the best customers.
Please visit the Marchex blog or @marchex on Twitter
(Twitter.com/Marchex) to learn more.
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version on businesswire.com: https://www.businesswire.com/news/home/20190501005325/en/
Marchex Investor RelationsTrevor Caldwell,
206-331-3600ir(at)marchex.com
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