Marchex Launches Real-Time Sales Rescue Solution for Businesses
April 25 2019 - 9:01AM
Business Wire
Marchex Sales Rescue Enables Businesses to
Increase Revenue and Improve Customer Experience by Systematically
Recovering Missed Opportunities as They Happen
Marchex (NASDAQ: MCHX), a leading provider of call analytics
that drive, measure, and convert callers into customers, today
launched Marchex Sales Rescue, a new AI-infused call monitoring,
scoring and engagement solution.
Marchex Sales Rescue combines Marchex artificial intelligence
and machine learning with call monitoring and scoring services to
alert businesses when potential buyers hang up without making a
purchase, or when certain calls did not meet the business’ customer
service standards. Identifying these situations based on real-time
conversational analytics and call scoring, and sending real-time
alerts regarding such events, enables businesses to be informed as
these situations occur and to, in turn, take real-time action to
create better customer sales and experience outcomes. Marchex’s
ability to deliver the Sales Rescue solution has been accelerated
by its Callcap subsidiary, which it acquired in November 2018.
This unique solution identifies in real-time when potential
high-value customer prospects engaged in conversations with sales
representatives are mishandled in any number of ways, and then
gives businesses the opportunity to re-engage immediately to
capture these potentially lost opportunities, as well as avoid
undesired customer experiences.
"Sales Rescue provides our company with incredibly powerful
tools that enable actionable ROI," said Bethany DeLaurencio,
Marketing Director of Jerry Kelly Heating and Air. "It enables
monitoring and analysis of our phone calls, along with real-time
notifications, so we not only can see the outcome of every call,
but also have the ability to save customers on an immediate
basis."
Marchex Sales Rescue leverages the company’s proprietary speech,
AI and machine learning technology to provide a wide range of
capabilities, including filtering out such items as abandoned calls
and wrong numbers, and then selects pre-qualified calls to be fed
into its proprietary call monitoring system. Each individual call
is then analyzed using an extensive scoring system that can
identify hundreds of different attributes, and can be customized
extensively to meet each customer’s specific requirements. Marchex
Sales Rescue then highlights the missed opportunities via real-time
alerts and an easy-to-use dashboard that enables the business’
sales team to re-engage the customer and call back while the
opportunity is still potentially savable. To ensure visibility and
accountability that the identified missed opportunities are being
followed up on as appropriate, Marchex Sales Rescue also allows
dashboard users to track and report on sales performance and
success rates.
Marchex Sales Rescue is available immediately and can be added
to any Marchex Call Analytics package to provide a comprehensive
call analytics, monitoring, scoring and engagement solution.
About Marchex
Marchex understands that the best customers are those who
call your company – they convert faster, buy more, and churn
less. Marchex provides solutions that help companies
drive more calls, understand what happens on those calls, and
convert more of those callers into customers. Our actionable
intelligence strengthens the connection between companies and their
customers, bridging the physical and digital world, to help brands
maximize their marketing investments and operating efficiencies to
acquire the best customers.
Please visit the Marchex blog or @marchex on Twitter
(Twitter.com/Marchex) to learn more.
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version on businesswire.com: https://www.businesswire.com/news/home/20190425005240/en/
Marchex Investor RelationsTrevor Caldwell,
206-331-3600ir(at)marchex.com
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