Marchex AI Innovators Featured at Two International Artificial Intelligence Conferences
March 27 2019 - 9:00AM
Business Wire
Marchex (NASDAQ: MCHX), a leading provider of call
analytics that drive, measure, and convert callers into customers,
today announced that it has been selected to present at two leading
international conferences focused on artificial intelligence.
Marchex’s head of artificial intelligence and Chief AI
Scientist, Junmei Zhong, Ph.D., presented at the third
International Conference on Innovation in Artificial Intelligence
and the fourth IEEE International Conference on Big Data Analytics
joint event in Suzhou, China on March 16th. Dr. Zhong was the
chairperson of this conference and delivered a presentation
regarding Marchex’s AI and Natural Language Processing (NLP) work
on customer churn prediction. Marchex has successfully built an
AI/NLP model that can help predict when customers are planning to
switch to other service providers based on churn patterns that
surface in customer calls. With sufficient training data from phone
calls annotated by Marchex’s innovative data labeling technology,
the company’s proposed convolutional neural network model has the
potential to be powerful and highly strategic for businesses.
According to Marchex’s research, arming businesses with the
knowledge that a customer is predicted to churn will enable them to
take proactive steps in their interactions with the customer to
prevent churn before it ever happens. Dr. Zhong is a leader in
the Marchex Innovation Development (MIND) Lab, a research and
development group that supports AI-fueled product innovation to
help businesses engage and nurture customer relationships across
communications channels, including voice and text.
Marchex will also be featured at the 8th International
Conference on Advanced Information Technologies and Applications in
Copenhagen, Denmark on June 29-30: William Li, VP of Engineering at
Marchex, will chair the committee on Artificial Intelligence and
will present “Predicting Customer Call Intent by Analyzing Phone
Call Transcripts Based on Convolutional Neural Network (CNN) for
Multi-Class Classification.” The company has developed a first ever
CNN-based supervised learning model to classify customer calls into
unique signals derived from inbound calls to auto dealers.
The featured speaking engagements and presentations resulted
from each conference’s peer review process that selected
Marchex-authored papers for the events.
About Marchex’s Speech Analytics
Introduced in April 2017, Marchex speech analytics technology
has analyzed more than 140 million consumer-to-business
conversations comprising over 500 million minutes of conversational
data and is in growing process for even more. This purpose-built
solution leverages machine and deep learning algorithms and
AI-powered conversation analysis functionality designed to help
enterprise brands solve complex, industry-specific business
challenges in managing, monitoring, and tracking phone calls at
scale. With the intelligence and insights from Marchex’s
conversational analytics solutions, brands are empowered to
optimize their media spend and accelerate sales.
About Marchex
Marchex is a leading provider of call analytics that drive,
measure, and convert callers into customers. The company
understands that the best customers are those who call a company –
they convert faster, buy more, and churn
less. Marchex provides solutions that help companies
drive more calls, understand what happens on those calls, and
convert more of those callers into customers. Marchex’s actionable
intelligence strengthens the connection between companies and their
customers, bridging the physical and digital world, to help brands
maximize their marketing investments and operating efficiencies to
acquire the best customers.
Please visit the Marchex blog or @marchex on Twitter
(Twitter.com/Marchex) to learn more.
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version on businesswire.com: https://www.businesswire.com/news/home/20190327005229/en/
Investor Relations:Trevor Caldwell,
206-331-3600ir@marchex.comorMedia Inquiries:Chelsea Looney,
206-331-3644clooney@marchex.com
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