Seasoned luxury goods and automotive executive
to play key role in maximizing Lucid brand awareness and demand for
Lucid products
NEWARK,
Calif., May 9, 2023 /PRNewswire/ -- Lucid Group,
Inc. (NASDAQ: LCID), setting new standards for luxury electric
experience with the Lucid Air, winner of the 2023 World Luxury Car
Award, today announced the addition of Andrea Soriani to its
executive team as the company's Vice President of Marketing. Mr.
Soriani brings over 25 years of global marketing experience to
Lucid, with deep expertise in marketing strategy, communications,
digital and sales operations, client experience and business
development. He was previously the Vice President of Marketing for
TAG Heuer North America (part of the LVMH Group) and prior to that
held marketing and communications leadership positions with
Maserati and Ferrari both at headquarters and in North America.
"I am delighted to welcome Andrea to Lucid and look forward to
his contributions in growing Lucid brand awareness, as well as
reinforcing Lucid's position as the leader in luxury electric
experience," said Peter Rawlinson,
CEO and CTO, Lucid Group. "As we continue to build the most
advanced electric vehicles available, Andrea will play an integral
role in ensuring the world is aware of our groundbreaking products
and world-class technology."
About Lucid Group
Lucid's mission is to inspire the adoption of sustainable energy
by creating advanced technologies and the most captivating luxury
electric vehicles centered around the human experience. The
company's first car, the Air, is a state-of-the-art luxury sedan
with a California-inspired design.
Lucid Air Grand Touring features an official EPA estimated 516
miles of range or 1,050 horsepower. Assembled at Lucid's factory in
Casa Grande, Arizona, deliveries
of Lucid Air are currently underway to customers in the U.S.,
Canada, Europe, and the Middle East.
Media Contact
media@lucidmotors.com
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SOURCE Lucid Group