Molly Shannon
lends a hand in bringing clarity to an increasingly complex
financial world
CHARLOTTE, N.C., July 12,
2022 /PRNewswire/ -- In its first celebrity-led
marketing campaign in the company's 26-year history, LendingTree is
leveraging the power of humor to deliver a simple message:
LendingTree makes it easy to win financially. As debt increases and
interest rates rise, consumers can quickly and easily save tens of
thousands of dollars on their loans, they just need to know that
they have options. Comedic actress, best-selling author, and SNL
alum Molly Shannon stars in the new
campaign that shows how easy it is to find a "lenda" with
LendingTree.
"LendingTree takes the guesswork out of confusing financial
decisions like getting a mortgage, insurance policy or a personal
loan, making it easy to win financially and save real money," says
Molly Shannon, comedian, actress and
New York Times Bestselling Author. Shannon plays the character of
Linda, an outspoken, unpretentious, no-nonsense woman with good
intentions and a full serving of opinions. While Linda encourages
friends and family to connect with a LendingTree "lenda", viewers
can relate to this memorable and lovable new character. "Getting to
work with the LendingTree team to bring this character to life has
been a fun experience and it's even more meaningful that the
message will help Americans discover there are more financial
options available than they may realize and LendingTree makes it
easy to find the best options for their needs."
LendingTree Chief Marketing and Customer Experience Officer,
Shiv Singh, who joined LendingTree in late January 2022, is leading the brand's efforts to
rebuild its connection with consumers and re-acquaint Americans
with LendingTree's time and money-saving services at a time when
they're needed most. "At LendingTree, we realize that money isn't
always the easiest or most comfortable topic to talk about but
we're on a mission to change that narrative and help Americans feel
more confident when making important financial decisions. In tandem
with LendingTree's re-imagined customer experience, this campaign
will re-introduce LendingTree as the leading brand committed to
giving power to consumers to win financially."
In partnership with Mekanism, an award-winning creative agency
that intersects technology, design, culture, and brand stories,
this campaign will be LendingTree's first return to long-form video
and television in more than three years and is set to run on linear
TV and cable beginning today, July 11,
2022. LendingTree, one of the largest individual brand
display and search advertisers in the country, will also be
updating creative across all marketing channels to reflect the new
campaign and new brand positioning.
"Our first work with LendingTree stars Molly Shannon and uses humor to demystify
complex financial decisions for everyday Americans," said
Jason Harris, Co-Founder and CEO of
Mekanism. "This new campaign features a more ambitious brand voice
than customers might expect to hear from this storied fintech
company but bringing the soul of the brand to life in this way will
help LendingTree build trust with a new generation of
consumers."
Whether you are looking for a "lenda" for a new home, auto,
business, or personal loan, LendingTree is your champion of choice.
LendingTree. You Win.
Click here to watch Linda find a home loan lender, or here for
Linda's advice on personal loans.
About LendingTree
LendingTree (NASDAQ: TREE) is the nation's largest, most
experienced online marketplace, created to give power to consumers
so more people can win financially. LendingTree provides
consumers with easy access to the best offers on home loans,
personal loans, credit cards, student loans, business loans, home
equity loans/lines of credit, auto loans and more, through its
network of over 700 partners. Founded in 1996 and launched
nationally in 1998, LendingTree has helped over 111 million
customers obtain financing, save money, and improve their financial
and credit health with transparency, education and support
throughout their financial journey.
LendingTree, Inc. is headquartered in Charlotte, NC. For more information, please
visit www.lendingtree.com
Media Contact:
Megan
Greuling
Megan@LendingTreeNews.com
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SOURCE LendingTree, Inc.