KD heats up pandemic dating
by encouraging Canadians to send (free) noods.
TORONTO, Oct. 6, 2020 /CNW/ - Finding love has never been
easy, but now with pandemic dating rituals spanning masked meetups,
video calls and more, many single Canadians are as tired as their
pick-up lines. Here to help, Kraft Dinner (KD)
macaroni and cheese just leaked a new way to heat things up:
sending noods. No, not nudes, noods.
From October 6 - 8, Canadians can
visit enjoynoods.com to solicit love with unsolicited noods, and
send suitors free boxes of KD to show their affection in the
cheesiest way possible, while supplies last. Users of select
dating apps can also swipe right for a deliciously cheesy
icebreaker that almost guarantees they won't be
ghosted.
"The pandemic has changed the way we approach a lot of things,
and dating is no exception," says Brian
Neumann, Senior Brand Manager, Brand
Building & Innovation, Kraft Heinz. "With Send Noods,
we're tapping into a relevant conversation and making consumers
smile in a way only KD can. After all, the only thing that
rivals the cheesiness of KD is a bad pick-up line."
As part of the Send Noods campaign, there are 1,000 free
KD noods available, so Canadians are encouraged to visit
enjoynoods.com before the site runs bare. The promotion will begin
on October 6, 2020. After the free
noods run out, Canadians can purchase and send select noods at a
20% discount with code SENDNOODS until 11:59:59PM EST on October
8, 2020.
For more information on limited-edition Send Noods, please visit
KD on social media. While noods are meant to be enjoyed
privately, we know almost all good noods are leaked, so tag
KD on social and include #SENDNOODS:
KD Twitter: @KraftDinner
KD Instagram: @kraftdinnerca
ABOUT KRAFT HEINZ CANADA
Kraft Heinz Canada is the country's largest food and
beverage company and is a subsidiary of Kraft Heinz (NASDAQ: KHC).
Kraft Heinz Canada provides high
quality, great taste and nutrition for all eating occasions,
whether at home, in restaurants or on the go. Kraft Heinz Canada products are found in more than 97
per cent of Canadian households. The Company's iconic brands
include Kraft Peanut Butter, Heinz Ketchup,
KD, Philadelphia
Cream Cheese, Renées Dressing, Jell-O, Classico,
Kool-Aid, Maxwell House and Nabob. Kraft
Heinz Canada is dedicated to the
sustainable health of our people, our planet and our Company. For
more information, please visit www.kraftheinzcompany.com
SOURCE Kraft Heinz Canada