Kraft Wants You to #LieLikeAParent
June 10 2019 - 7:00AM
Business Wire
Lies are a common ground for parents and Kraft
has a new one to help get kids to eat veggies
Introducing Kraft Salad “Frosting,” ranch
dressing disguised in a frosting tube
Let’s be honest, parents lie to their kids. It is their secret
weapon in parenting, especially when it comes to food. In fact, 63%
of U.S. parents admit to telling instrumental lies to get their
kids to clean up their plates*. Sometimes an innocent, smart lie is
just the only way, especially as 75% of American kids eat salad
only once a week**.
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Kraft is introducing Kraft Salad "Frosting," its Kraft Classic
Ranch Dressing disguised in a frosting tube, giving parents a hand
in upping their lie game.
“Innocent lies parents tell their kids help alleviate the
pressures of everyday parenting, and if it gets kids to eat their
greens, so be it,” says Sergio Eleuterio Head of Marketing for
Kraft, “Simple innocent lies are not only part of parenthood, but a
true tactic used by parents everywhere. Kraft Salad 'Frosting' is
one lie you won’t feel bad telling your kids.”
According to a recent study, Ranch dressing is the most popular
dressing in the United States*** and kids will eat anything with
frosting, right? It’s a match made for dinnertime bliss. Now,
convincing children to eat salad, broccoli and carrots may be a
whole lot easier. Just add Kraft Salad “Frosting.”
For a chance to win a limited edition Kraft Salad “Frosting”,
parents across the country are asked to share their best parent
lies on Twitter using #LieLikeAParent and #contest, and Kraft will
select 1,500 winners based on likes and originality and send them a
free sample. Check all the details at
www.KraftLieLikeAParent.com.
NO PURCHASE NECESSARY TO ENTER OR WIN. Begins at [time)
CT on 6/10/19 and ends at 11:59 PM CT on 6/14/19. Open to legal
residents of the 50 U.S & D.C., 18 years old and older or who
have reached the age of majority in his or her state of residence.
PRIZE/VALUE: (1,500) Kraft Salad Frosting; ARV: $2.79 Total
ARV: $4,185. Void where prohibited. See Official Rules at
KraftLieLikeAParent.com to enter and for complete details. Sponsor:
Kraft Heinz Foods Company, 200 E Randolph, Chicago, IL 60601.
*International Journal of Psychology, 2012** The NPD
Group/National Eating Trends;2 YE Nov’ 2018***
https://www.nytimes.com/2018/09/18/dining/ranch-dressing-history.html
ABOUT THE KRAFT HEINZ COMPANY
For 150 years, we have produced some of the world’s most beloved
products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To
Be the Best Food Company, Growing a Better World. We are one of the
largest global food and beverage companies, with 2018 net sales of
approximately $26 billion. Our portfolio is a diverse mix of iconic
and emerging brands. As the guardians of these brands and the
creators of innovative new products, we are dedicated to the
sustainable health of our people and our planet. To learn more,
visit http://www.kraftheinzcompany.com/ or follow us on LinkedIn
and Twitter.
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version on businesswire.com: https://www.businesswire.com/news/home/20190610005034/en/
Brooke Scher MoganALISON BROD MARKETING +
COMMUNICATIONS212-230-1800heinz@alisonbrodmc.com
Lynne GaliaThe Kraft Heinz
Company847-646-4396lynne.galia@kraftheinz.com
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