Green Mountain Coffee® Unveils Exclusive Reserve Collection with Rare Colombia Tres Bourbon Coffee
August 03 2015 - 1:10PM
Business Wire
America’s #1 Single Serve Coffee Brand Releases
Limited Supply of Ultra-Premium Coffee Exclusive to the Keurig® Hot
Brewing System
Keurig Green Mountain, Inc., (Keurig) (NASDAQ: GMCR), a leader
in specialty coffee, coffee makers, teas and other beverages with
its innovative brewing technology, today announced the launch
of Green Mountain Coffee® Reserve Colombia Tres Bourbon – a new
ultra-premium coffee sourced exclusively from Colombia’s Caicedonia
mountain range. Green Mountain Coffee® Colombia Tres Bourbon debuts
a new look for the Reserve collection, including new branding and a
refreshed logo and packaging.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20150803006108/en/
Green Mountain Coffee Reserve Colombia
Tres Bourbon (Photo: Business Wire)
A blend of three different Bourbon coffee plant varietals, Green
Mountain Coffee® Reserve Colombia Tres Bourbon offers a bright,
complex experience with a velvety body and rich notes of dark
chocolate and dried cherries. K-Cup® pods of Green Mountain Coffee®
Reserve Colombia Tres Bourbon are now available in limited supply
on Keurig.com and at Bed Bath & Beyond.
“The Green Mountain Coffee Reserve collection offers a truly
unique opportunity for consumers to try rare and exotic coffee,”
said Lindsey Bolger, Senior Vice President, Coffee Sourcing
Excellence, Multisite Procurement Green Coffee of Keurig Trading
Sàrl, Keurig’s Swiss green coffee bean procurement company. “The
addition of Colombia Tres Bourbon reinforces the Green Mountain
Coffee brand’s continued commitment to source the best and highest
quality coffee from around the globe for an unrivaled coffee
experience.”
The Green Mountain Coffee® Reserve collection features some of
the most distinct coffees that are intricately cared for,
meticulously roasted and only available in limited quantities.
Green Mountain Coffee® Colombia Tres Bourbon combines three kinds
of coffee beans sourced directly from a single farm in Colombia:
Red, Yellow and Tekisik Bourbon beans. The Bourbon varietals were
specially selected to contribute unique notes to the flavor profile
through innovative process techniques, and the result is an
aromatic, complex and exquisite cup of coffee:
- Red Bourbon: Traditional Red Bourbon
beans lend a syrupy sweetness
- Yellow Bourbon: Heirloom Yellow Bourbon
beans infuse bright acidity and contribute delicate fruit notes
through a controlled fermentation process
- Tekisik Bourbon: Cultivated Tekisik
Bourbon beans offer an elegant body and sweet dried fruit notes
through a sun-dried “honey process” fermentation
Green Mountain Coffee® Reserve Colombia Tres Bourbon is
available in 16-count boxes of K-Cup® pods for $32.99. For more
information, visit www.keurig.com.
About Keurig Green Mountain, Inc.
As a leader in specialty coffee, coffee makers, teas and other
beverages, Keurig Green Mountain (NASDAQ: GMCR), is recognized for
its award-winning beverages, innovative brewing technology, and
socially responsible business practices. The Company has inspired
consumer passion for its products by revolutionizing beverage
preparation at home and in the workplace. Keurig supports local and
global communities by investing in sustainably-grown coffee and by
its active involvement in a variety of social and environmental
projects. By helping consumers drink for themselves, we believe we
can brew a better world. For more information visit:
www.KeurigGreenMountain.com. To purchase Keurig® products visit:
www.Keurig.com or www.Keurig.ca. For more information about the new
Keurig KOLD™ system, coming soon: www.Keurig.com/kold
Keurig routinely posts information that may be of importance to
investors in the Investor Relations section of its website,
www.KeurigGreenMountain.com, including news releases and its
complete financial statements, as filed with the SEC. The Company
encourages investors to consult this section of its website
regularly for important information and news. Additionally, by
subscribing to the Company's automatic email news release delivery,
individuals can receive news directly from Keurig as it is
released.
Forward-Looking Statements
Certain information in this press release constitutes
"forward-looking statements." Forward-looking statements can be
identified by the fact that they do not relate strictly to
historical or current facts. They often include words such as
"believes," "expects," "anticipates," "estimates," "intends,"
"plans," "seeks" or words of similar meaning, or future or
conditional verbs, such as "will," "should," "could," "may,"
"aims," "intends," or "projects." However, the absence of these
words or similar expressions does not mean that a statement is not
forward-looking. These statements may relate to the success of
introducing and producing new product offerings. A forward-looking
statement is neither a prediction nor a guarantee of future events
or circumstances, and those future events or circumstances may not
occur. Management believes that these forward-looking statements
are reasonable as and when made. However, caution should be taken
not to place undue reliance on any such forward-looking statements
because such statements speak only as of the date when made. We
expressly disclaim any obligation to update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise. In addition, forward-looking statements
are subject to certain risks and uncertainties that could cause
actual results to differ materially from our historical experience
and our present expectations or projections. These risks and
uncertainties include, but are not limited to, those described in
Part I, "Item 1A. Risk Factors" and Part II "Item 7. Management's
Discussion and Analysis of Financial Condition and Results of
Operations" in our fiscal 2014 Annual Report filed on Form 10-K,
elsewhere in that report and those described from time to time in
our future reports filed with the Securities and Exchange
Commission.
KGM-G, KGM-US
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version on businesswire.com: http://www.businesswire.com/news/home/20150803006108/en/
Keurig Green Mountain, Inc.Amy Doyle,
802-882-2295amy.doyle@keurig.com
Keurig Green Mountain, Inc. (NASDAQ:GMCR)
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