Jowell Global Ltd. (“JWEL” or the “Company”) (NASDAQ: JWEL), a company which operates one of China’s leading cosmetics, health and nutritional supplements and household products e-commerce platforms - Juhao Mall, today announced that it has signed a strategic cooperation agreement with Shanghai Gesber Group (“Gesber”) on the latter’s fragrance personal care product brand COCOVEL to jointly seek business growth in domestic and international household product markets. A signing ceremony was held on June 5, 2021 with Xuyou Sun, President of Gesber and Zhiwei Xu, CEO and Chairman of the Company attending the ceremony.

China’s household product market has grown by 5.83% from $85.68 billion in 2019 to $90.68 billion in 2020, accounting for 13.89% of global household product market, according to data compiled by market research company Forward (Qianzhan) Intelligence Co., Ltd. JWEL will be COCOVEL brand’s sales agent and help distribute COCOVEL products via LHH stores, Juhao Best Choice stores and via the Company’s online sales channels. The collaboration will extend to branding, supply chain and sales channel management, as Gesber and JWEL work together to experiment on innovative business models for market expansion.

Mr. Sun commented: “COCOVEL is a brand with shampoo and body wash products that inherits the traditional fragrance technique of Gesber – France’s city famous for fragrance products – and is a world leading fragrance personal care product brand. It is a top sale brand online and offline with great growth potential both in China and overseas.

“JWEL is an industry leader with both online and offline sales channels, which are extremely important for business success. Our collaboration connects demand with supply. With JWEL’s global sales network, we believe COCOVEL brand will grow both in China and in overseas markets with expanded sales channels,” Sun added.

Mr. Xu said: “COCOVEL is famous for its unique fragrance, outstanding quality and product efficacy among consumers, which also help differentiate the brand from its competitors. JWEL will make use of its strong supply chain and sales network to further advance COCOVEL brand’s market share. We also look forward to cooperating with Gesber on its other brands and seeking mutual growth in household product market.”

About Shanghai Gesber GroupShanghai Gesber Group is mainly engaged in the research and development, sales and services of household products in China. It owns a series household product brands including COCOVEL, BARBER, men’s personal care brand “Jin Shi”, medical skincare brand “Chuanben Medical Skincare” and more. COCOVEL is a top sale fragrance personal care product brand with unique smell flavoring on e-commerce platforms in China. For more information about COCOVEL, please visit http://www.cocovel.com/. For more information about Gesber, please visit http://www.cestbon.com.cn/language/index-en.html.

About Jowell Global Ltd.Jowell Global Ltd. (the “Company”) operates one of China's leading e-commerce platforms for cosmetics, health and nutritional supplements and household products - Juhao Mall. The Company provides its own brand products to customers and sells and distributes other companies' health and nutritional supplements, cosmetics and certain household products on the Juhao Mall platform. In addition, Juhao Mall allows third parties to open their own stores on its platform. The Company has also been selling its products through authorized retail stores all across China, which operate under the brand names of “Love Home Store” or “LHH Store” and “Juhao Best Choice Store”. For more information, please visit https://www.1juhao.com/.

Forward-Looking StatementThis press release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements that are other than statements of historical facts. When the Company uses words such as “may, “will, “intend,” “should,” “believe,” “expect,” “anticipate,” “project,” “estimate” or similar expressions that do not relate solely to historical matters, it is making forward-looking statements.  Forward-looking statements are not guarantees of future performance and involve risks and uncertainties that may cause the actual results to differ materially from the Company’s expectations discussed in the forward-looking statements. These statements are subject to uncertainties and risks including, but not limited to, the following:  the Company’s goals and strategies; the Company’s future business development; financial condition and results of operations; product and service demand and acceptance; reputation and brand; the impact of competition and pricing; changes in technology; government regulations; fluctuations in general economic and business conditions in China and assumptions underlying or related to any of the foregoing and other risks contained in reports filed by the Company with the SEC.  For these reasons, among others, investors are cautioned not to place undue reliance upon any forward-looking statements in this press release. Additional factors are discussed in the Company’s filings with the SEC, which are available for review at www.sec.gov. The Company undertakes no obligation to publicly revise these forward‐looking statements to reflect events or circumstances that arise after the date hereof.

For more information, please contact:Investor Relations:Janice WangEverGreen Consulting Inc.Email: IR@changqingconsulting.comPhone: +1 571-464-9470 (from U.S.)+86 13811768559 (from China)

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