JetBlue Expands Its Lineup of Free Entertainment with Launch of New Onboard Content Partners
November 06 2019 - 10:00AM
Business Wire
SHOWTIME®, Spotify, INSCAPE and PressReader are
among the newest inflight entertainment offerings to join JetBlue’s
roster of complimentary, “binge-worthy” programming at 35,000
feet
JetBlue introduces refreshed lifestyle content
on the first airline-owned seatback channel, JetBlue TV
JetBlue (NASDAQ: JBLU), the only major U.S. airline with free
high speed Fly-Fi® and seatback screens at every seat, on every
plane, is providing customers with even more inflight entertainment
(IFE) options based on their feedback with the launch of its newest
onboard offerings from SHOWTIME, Spotify, INSCAPE and PressReader.
Starting this month, customers onboard the airline’s HD
touchscreen-equipped aircraft (a) can enjoy access to full seasons
of the hottest shows from SHOWTIME, chart-topping podcasts from
Spotify, the day’s biggest headlines from PressReader, curated
meditation and relaxation content from INSCAPE and much more.
“Almost 20 years after disrupting the industry with free live TV
at every seat, on every plane – we are once again re-defining
inflight entertainment by listening closely to our customers’
feedback and offering even more options to make the most of their
time onboard,” said Mariya Stoyanova, director of product
development, JetBlue. “Whether you want to binge-watch,
binge-listen, connect, disconnect, or just discover something new –
you can do it from our new HD seatback screens, your own devices,
or more likely, all of the above.”
JetBlue’s latest partnerships build on the airline’s ongoing
efforts to provide a “multi-screen experience,” which allows
customers to use a range of devices simultaneously, including HD
seatback entertainment, just as they would in their living room.
JetBlue’s newest IFE partners will complement the airline’s
already-free 100+ channels of DIRECTV®, hundreds of free movies and
up to nearly 60 full seasons of your favorite shows, and individual
in-seat USB/power outlets that are available on its Airbus A320,
A321 and A321neo aircraft. JetBlue’s free high speed Fly-Fi -
powered by Viasat - is capable of streaming video and is available
across the fleet, with expanded coverage being introduced on A320
and A321neo aircraft that will keep customers connected even
overwater or in international BlueCities.
New offerings include:
- SHOWTIME: Customers can binge-watch full seasons of
select SHOWTIME hit series on their individual HD seatback screens.
JetBlue customers connected to Fly-Fi can also take advantage of a
special 30-day free trial offer to the SHOWTIME streaming service
and enjoy unlimited, commercial-free access to the entire SHOWTIME
library – every original series, movie, documentary and more – all
on their personal devices.
- Spotify: JetBlue’s newest collaboration with Spotify,
the airline’s exclusive podcast partner, will bring podcasts from
Anchor, Gimlet, Parcast and Spotify Studios to seatback screens.
Titles include Business of HYPE, Conspiracy Theories, Dope Labs,
Heavyweight, The Horror of Dolores Roach, and Superwomen with
Rebecca Minkoff.
- INSCAPE: As JetBlue’s new meditation partner, INSCAPE
will keep travelers relaxed at 35,000 feet with 20 curated inflight
meditation sessions available on seatback screens, with topics
ranging from “Flying without Fear” and “Jet Lag Relief,” to
“Inflight Mindfulness,” as well as breathing exercises and
sleepscapes. Customers can continue their practice with INSCAPE by
downloading the app to their personal device or by visiting their
flagship studio in JetBlue’s hometown of New York City.
- PressReader: With the addition of PressReader, the
largest all-you-can-read platform of newspapers and magazines,
JetBlue customers can now enjoy unlimited access to thousands of
local and national news publications and magazines, such as the Los
Angeles Times, Rolling Stone, Newsweek and Vanity Fair, among
others via the PressReader app. Travelers flying with JetBlue can
register for 24 hours of free, unlimited access once connected to
the airline’s high-speed broadband Fly-Fi (b). PressReader also
offers an exclusive discount on a monthly subscription after the
free access experience – $9.99 for 15 publications.
Additionally, JetBlue has rolled out fresh content on JetBlue
TV, the first and only airline-owned seatback channel. Curating
relevant, snackable videos across a variety of verticals, the
airline has refreshed its line-up to include new, short and
mid-form digital content to suit the tastes and interests of all
travelers. New content partners include:
- Food52 (Food): Big Little Recipes, Hit the Road, Snack
and More Ketchup, Please
- Houzz (Lifestyle/Design): A behind-the-scenes look at
incredible home renovations in destinations throughout the JetBlue
network
- The Nantucket Project(Business): A thought leadership
series highlighting notable figures with impactful ideas
- PureWow (Entertainment): It’s Wine O’Clock, Hack My
Travel and Vacation Confessions
- Thrillist (Travel): What to Know Before You Go,
Gatekeepers
- Well + Good (Health): Inflight Fit, You Versus Food and
What the Wellness
Since its inception, JetBlue has revolutionized the air travel
experience and continues to offer industry-leading comfort from
takeoff to touchdown with The Most Legroom in Coach® (c) and
award-winning customer service to match. The airline continues to
invest in the customer experience through the restyling of its
Airbus A320 aircraft and the introduction of its first Airbus
A321neo aircraft, which officially entered service in
September.
JetBlue recently announced future orders for the Airbus A321LR,
A321XLR and A220-300 aircraft. Those aircraft will usher in the
next chapter of the JetBlue story with a reduced carbon footprint,
a best-in-class customer experience from award-winning crewmembers
and the promise to broaden the customer-focused airline’s reach
within the Americas and into Europe in the years ahead.
About JetBlue
JetBlue is New York's Hometown Airline® and a leading carrier in
Boston, Fort Lauderdale-Hollywood, Los Angeles (Long Beach),
Orlando and San Juan. JetBlue carries more than 42 million
customers per year to 100-plus cities in the United States,
Caribbean and Latin America, with an average of more than 1,000
daily flights. For more information, please visit jetblue.com.
- LTV4 is available on all Airbus A321 aircraft and select A320
aircraft. AVANT is available on select Airbus A320 and all A321neo
aircraft.
- Fly-Fi and live television are available on all
JetBlue-operated flights. On ViaSat-2 equipped aircraft, Fly-Fi
will not be available on portions of some routes, and live
television will not be available while operating outside of the
contiguous U.S., or until the aircraft returns to the coverage
area. On all other aircraft, Fly-Fi and live television will not be
available while operating outside of the contiguous U.S., or until
the aircraft returns to the coverage area.
- JetBlue offers the most legroom in coach based on average
fleet-wide seat pitch for U.S. airlines.
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version on businesswire.com: https://www.businesswire.com/news/home/20191106005634/en/
JetBlue Corporate Communications Tel: +1 718 709 3089
corpcomm@jetblue.com
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