JetBlue Launches New Campaign that Reminds Travelers They Deserve Better than ‘Just Alright’
August 12 2019 - 11:00AM
Business Wire
Just Alright Doesn’t Fly Here Shines Spotlight
on How JetBlue Flies Above Industry Customer Experience Pain
Points
JetBlue (NASDAQ: JBLU), the airline with a mission to
inspire humanity, has a message for travelers everywhere: You
deserve better. Launching today, its latest campaign, “Just Alright
Doesn’t Fly Here,” takes a stand against mediocrity in air travel
and reminds travelers they don’t have to accept the bare minimum
that has become standard across the industry.
“JetBlue has always believed that travelers deserve better, and
going above and beyond for our customers has been an integral piece
of JetBlue’s DNA since day one,” said Elizabeth Windram, vice
president of marketing, JetBlue. “This campaign is designed to
shine a much-needed spotlight on the complacency that’s become an
all too common part of the airline experience and show those who
haven’t traveled with us before that there’s a better way to
fly.”
The multifaceted “Just Alright Doesn’t Fly Here” campaign will
come to life in videos and ads that feature different aspects of
JetBlue’s award-winning customer service. JetBlue is carefully
positioning the message on TV, social media, radio on music
streaming services, digital and billboards positioned to counteract
everyday mediocre moments — both offline and online — to deliver
the message while travelers are in the “just alright” mindset, such
as sitting in traffic, waiting for the train, or simply browsing
the web.
Playing on an inventive nod to the Wright Brothers who took
flying to new heights, JetBlue created the fictional characters
“The Alright Brothers,” crediting them for taking airline customer
service to new lows. While the tale is fictional, the video endings
bring a dose of reality, with real JetBlue crewmembers delivering
the message that while bare-minimum experiences may have become the
industry norm, those low standards would never “fly” on JetBlue.
Customers can view the videos here, here and here.
The campaign is being rolled out as JetBlue continues to invest
in the customer experience through the restyling of its Airbus A320
aircraft and just before its first A321neo goes into service. The
restyled A320s and the new A321neos introduce a new era of comfort
and connectivity to travelers, bringing to the skies the widest
seats available for this aircraft and the most legroom in coach of
any U.S. airline (a). The refreshed experience also offers an
unparalleled inflight entertainment (IFE) experience with 100+
channels of DIRECTV® and hundreds of free movies and shows,
expanded coverage of free Fly-Fi® broadband connectivity almost
everywhere JetBlue flies (b) and much more.
Additionally, JetBlue recently announced future orders for the
Airbus A321LR, A321XLR and A220-300 aircraft. Those aircraft will
usher in the next chapter of the JetBlue story with unmatched fuel
savings, a best-in-class customer experience from award-winning
crewmembers and the promise to broaden the customer-focused
airline’s reach within the Americas and into Europe in the years
ahead.
Customers are taking note, as JetBlue was named “Highest in
Customer Satisfaction Among Low-Cost Carriers” in the J.D. Power
2019 North America Airline Satisfaction Study, was honored as the
number one domestic airline in Travel + Leisure’s World’s Best
Awards 2019 and was awarded best in Passenger Comfort in the 2019
TripAdvisor Traveler’s Choice Awards.
Since its inception in 2000, JetBlue has revolutionized the air
travel experience at every turn, offering the most legroom in
coach, unlimited seatback entertainment and complimentary,
all-you-can-eat brand-name snacks. The first commercial airline to
disrupt the industry by providing free, high-speed broadband
Internet and live TV at each seat on every plane, JetBlue continues
to offer unparalleled comfort from takeoff to touchdown with
award-winning customer service to match.
“Just Alright Doesn’t Fly Here” – created in partnership with
agency MullenLowe – will target New York, Boston, Los Angeles and
Fort Lauderdale and run through mid-December. It is the airline’s
first marketing campaign since “Air on the Side of Humanity,” which
launched in 2013, and gave a voice to the most overlooked,
unappreciated frequent fliers of all — pigeons — to showcase the
struggles of air travelers.
About JetBlue
JetBlue is New York's Hometown Airline® and a leading carrier in
Boston, Fort Lauderdale-Hollywood, Los Angeles (Long Beach),
Orlando and San Juan. JetBlue carries more than 42 million
customers per year to 100-plus cities in the United States,
Caribbean and Latin America with an average of more than 1,000
daily flights. For more information, please visit jetblue.com.
a. JetBlue offers the most legroom in coach
based on the average fleet-wide seat pitch for U.S. airlines. b.
Fly-Fi and live television are available on all JetBlue-operated
flights. On ViaSat-2 equipped aircraft, Fly-Fi will not be
available on portions of some routes, and live television will not
be available while operating outside of the contiguous U.S., or
until the aircraft returns to the coverage area. On all other
aircraft, Fly-Fi and live television will not be available while
operating outside of the contiguous U.S., or until the aircraft
returns to the coverage area.
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JetBlue Corporate Communications Tel: +1.718.709.3089
corpcomm@jetblue.com
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