BEIJING, Feb. 20,
2023 /PRNewswire/ -- iQIYI, an innovative
market-leading online entertainment service in China, officially unveiled its Luoyang Virtual
Reality (VR) Project in Shanghai
on Feb. 18, showcasing the industry's
first-ever all-immersive entertainment experience which
incorporates VR technologies, original IP-based plotlines, and
immersive theatre.
The Luoyang VR Project opens with an immersive theatre
experience and follows with a thrilling 50-minute VR-powered
journey that takes the participants back 1,300 years in time to the
ancient city of Luoyang, and accumulates a unique user experience
that breaks conceptual bounds between the virtual world and
physical reality.
The project marks the first attempt in the VR industry to
integrate different elements from immersive theatre, VR, and
original IP. The set construction, for instance, makes full use of
and expands upon the physical space, while customizing the wall and
ground structure according to the game content.
The project also leverages the "Inside-out Tracking" technology
and other industry-leading, sensory-simulation techniques to "build
in" cars, boats, carriages, and other props as well to simulate the
physical experience of high winds, waterfall, and explosion—all
within a physical space of 300 square meters. The upshot is a
highly realistic environment that fully immerses the audience in
the story.
ZHANG Hang, Vice President of
iQIYI and head of iQIYI DREAMVERSE studio, said: "The Luoyang
VR Project marks a step-up from a purely VR experience, as we've
integrated real life scenes such as costume-changing and live
performance; VR transports users into another universe, allowing
them to become the character shaping the story throughout the
journey in the city Luoyang, for an all-immersive entertainment
experience."
Created by the iQIYI DREAMVERSE studio, the Project marks
the latest addition to iQIYI Chinese Historic City Universe (iCHCU)
of Luoyang, which consists of 12 distinct entertainment projects
all inspired by the popular Luoyang IP.
iQIYI first entered the field of offline VR entertainment in
2018, and, in 2020, established the production
studio DREAMVERSE to focus on curating VR projects and
all-immersive experiences.
DREAMVERSE has since launched a
series of popular offline VR projects, and the Luoyang VR Project
marks its latest hit.
Third-party data reveals that in China, the market of offline immersive
entertainment projects is growing rapidly. As a long-standing
champion of technology- and innovation-driven entertainment, iQIYI
will continue to leverage innovation to explore "VR+" content and
expand upon the VR content-consumption ecology.
CONTACT: iQIYI Press, press@qiyi.com
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SOURCE iQIYI