Data shows that viewing hours up 20% across devices
BEIJING, Oct. 11,
2022 /PRNewswire/ -- On Oct.8, iQIYI, an
innovative market-leading online entertainment service in
China, released a report that
reveals viewership data and top viewing trends from the 2022
National Day Holiday (Oct. 1-7),
where the company saw an 11% increase in the number of daily active
users and an 20% uptick in users' viewing time compared the
previous week. Company data reveals a consistent viewer interest in
premium, long-form content. In addition, in-home big-screen viewing
is growing in popularity.
Premium, Diverse Content Slate Drives Viewing Hour
Increase
During the National Day Holiday, iQIYI saw a 20% surge in users'
viewing hours across all devices. With top genres including dramas,
variety shows, films, children's content, and amines leading in
popularity, the robust viewing data is a testament to the premium
quality of the titles featured on iQIYI and the diverse range of
viewer tastes the different content caters to. For instance, the
viewing hours of anime series increased by nearly 50% from the
previous week, with One Piece, Kaixin Chui Chui, The Land of
Miracles, and Love Between Fairy and Devil receiving the
most views.
Reflecting on the strong data, WANG Xiaohui, Chief Content
Officer and President of Professional Content Business Group (PCG)
of iQIYI, observed: "Users remain filled with optimism and are as
passionate as ever about premium content."
The holiday also saw users returning to the acclaimed iQIYI
original variety show The Super Sketch Show Season 2, with
many of viewers revisiting the show's first season, which drove a
22% increase in the overall viewing hours of iQIYI's Variety Show
Channel.
Meanwhile, iQIYI's Drama Channel saw a 32% year-over-year
increase in total viewing hours, with previously released top
hits—such as Love Between Fairy and Devil and Chasing the
Undercurrent—continuing to generate strong viewer interest.
Enlightent, a third-party market research firm, recently
unveiled the Top 10 Drama Series by Effective-View on All Platforms
from Oct.1 to 7., where five iQIYI exclusive dramas (Thousand
Years For You, Strange Tales of Tang Dynasty, Chasing the
Undercurrent, Love Between Fairy and Devil, and Mr. Bad)
were featured. The positive reception of iQIYI drama also drove an
15% year-over-year increase in the online market share of drama
series.
The popularity of iQIYI original content spoke to the success of
the company's strategy to improve efficiency while continuing to
focus on producing premium content. Since the strategy's
announcement at the end of last year, the company already launched
three popular dramas (A Lifelong Journey, Love Between Fairy and
Devil, and Chasing the Undercurrent) that achieved a
content popularity index of over 10,000, which qualifies a show
"national hit" by iQIYI standard. Covering a range of themes and
topics, the series offer viewers a wide variety of quality viewing
options.
In-Home Big-Screen Viewing Shows Strong Growth
Momentum
According to iQIYI data, the viewing hours on big-screen TVs saw
an 22% week-over-week increase during the National Day holiday. The
strong momentum of in-home big-screen viewing is particularly
evident in the viewing data of iQIYI's Children's and Anime
Channels. During the holiday, the two channels not only saw a surge
in traffic (with a respective 30% and 50% increase in viewing time
compared to the week before), but viewers were also spending
significantly more time—three times and twice the amount
respectively—viewing these content on TV than streaming them on
mobile phones.
The data speaks to the strong growth momentum of in-home
big-screen viewing as streaming platforms continue to optimize
playback solutions on big screens, which present content in
increasingly high picture quality and resolution. A number of TV
models are now compatible with the high-quality audio-visual
configuration "Vivid Picture MAX" launched by iQIYI for TV
terminal, which allows iQIYI members to enjoy high-quality
audio-visual experience featuring 4K
MAX, HDR, and a surround sound system.
CONTACT: iQIYI Press, press@qiyi.com
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SOURCE iQIYI