BEIJING, Sept. 19,
2022 /PRNewswire/ -- iQIYI, an innovative
market-leading online entertainment service in China, announced recently that Shining
for One Thing, a series that streams exclusively on iQIYI via
the revenue sharing model, topped RMB 100
million in the revenue it generates, showcasing the success
of iQIYI's revenue sharing model in facilitating commercial gains
for quality content. iQIYI will continue to work with producers and
help driving the creation of premium content by
supporting producers financially and offering premium content
promotional and other platform services.
YANG Haitao, iQIYI Senior Vice President, said: "iQIYI sees
great importance in shows that streams via the revenue share model.
In the past almost seven years, the category market has grown and
matured, allowing the emergence of more and more premium content,
which in turn has attracted a strong following of viewers. As a
platform, iQIYI continues to focus on content quality and will make
sure that content that premiums through the revenue sharing gets
the same degree of exposure as do other content categories."
According to Enlightent, the first half of 2022 saw the online
premiere of 33 new shows via the revenue sharing model, 23 of which
streamed on iQIYI, representing an increase of 4% year on year. The
revenues generated by dramas that streams on iQIYI via the
model—including Shining for One Thing, The Case Solver
series, Nothing but You, and Time to Fall in Love—have exceeded
RMB 100 million, RMB 70 million, RMB 28
million and RMB 27 million,
respectively.
Growing support from the platform and the deepening experience
of producers in creating high-quality works both accounted for the
rapid development in revenue sharing dramas. Overall, the direct
access subscription users have to appealing content propels the
revenue sharing drama market to enter a positive cycle of
development.
The introduction of the revenue sharing model has created a fair
and just distribution channel and helped diversify the income
models for the Chinese online content market. In the future, iQIYI
will continue to refine its service so that more producers of
premium works can reap the commercial returns they deserve.
CONTACT: iQIYI Press, press@qiyi.com
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SOURCE iQIYI