BEIJING, Nov. 7, 2021 /PRNewswire/ -- iQIYI, an innovative
market-leading online entertainment service in China, reiterated its commitment to IP
protection through technological innovation. Presenting virtually
at the Intellectual Property Protection and Business Environment
Optimization forum held as part of 4th China
International Import Expo (CIIE) on November
5, GONG Yu, Founder and CEO of iQIYI, expressed his wish for
more regulatory guidance on IP protection. "Piracy harms the film
and television industry. It dampens the passion of creators and
stalls the long-term development of the industry," Gong remarked,
adding that "More international cooperation on IP protection will
also facilitate technological innovation."
The Intellectual Property Protection and Business Environment
Optimization forum discussed the efforts and achievements of
China in enhancing intellectual
property protection and optimizing business environment. At the
forum, Gong highlighted the progress China had witnessed in recent years on
reducing pirated content in the traditional sense, i.e., directly
or indirectly uploading copyrighted contents to unauthorized
platforms. However, Gong also noted that new forms of piracy—such
as through commenting and recreating copyrighted content—are
gradually emerging. Using the Super Sketch
Show released on October 15
as an example, Gong said over 11,000 pirated copies of the show are
now online.
Gong praised the National Copyright Administration (NCA) and
other government agencies for leading the effort in reducing
piracy. Gong observed that ever since the streaming industry first
participated in the NCA-led effort several years ago, the company
saw firsthand how the anti-piracy campaign has promoted the
sustainable growth of the film and TV industry. Gong further
emphasized the importance of building an efficient IP protection
mechanism going forward, encouraging the industry partners to play
an even more active role in the efforts to combat piracy, as the
industry strives to achieve end-to-end protection through
technological innovations such as blockchain and Digital Rights
Management (DRM).
Themed "New Era, New Future," the 2021 CIIE opened at the
National Exhibition and Convention Center in Shanghai on November
5. Over 3,000 companies from 127 countries and regions and a
wide range of industries took part in the Business Exhibition of
this year's CIIE. In addition, three international organizations
and 58 countries participated in the Online Country Exhibition.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and user
generated content. The Company distinguishes itself in the online
entertainment industry by its leading technology platform powered
by advanced AI, big data analytics and other core proprietary
technologies. iQIYI attracts a massive user base with tremendous
user engagement, and has developed a diversified monetization model
including membership services, online advertising services, content
distribution, live broadcasting, online games, IP licensing and
online literature.
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SOURCE iQIYI