BEIJING, Aug. 9, 2021 /PRNewswire/ -- iQIYI Inc.
(NASDAQ: IQ) ("iQIYI" or the
"Company"), an innovative market-leading online entertainment
service in China, today announced that its original
interactive virtual reality (VR) film The Final Wish
(the "Film") has been shortlisted for an award in the Venice VR
Expanded category at the prestigious Venice International
Film Festival. The Final Wish will be officially
launched in mid-August on iQIYI. Users can experience it through
the iQiYI VR APP. The Venice International Film Festival will screen
the film online from September 1 to
11.
This is the third time for a Chinese Mainland original VR
production to receive such recognition from a major international
film festival after iQIYI's original VR production the Last One
Standing VR was nominated the Venice Award for Best Virtual
Reality in 2018 and Killing a Superstar was awarded the
Best VR Immersive Story Award of the Venice VR Expanded category in
2020.
As a major immersive 8K HD VR project for iQIYI
this year and the second film for its VR Interactive Theater, Crime
Scene, The Final Wish tells the suspense-driven story
of six inheritance beneficiaries of a young art dealer passed away.
Following the meeting of the six individuals at the art dealer's
studio, the truth of his death is unfolded.
The Final Wish adopts multiple parallel narratives
in immersive drama, using panoramic observation and multi-viewpoint
switching. By giving the audience the freedom to switch between
scenes at any time, the film invites the audience to explore the
film's storyline and narrative logic. Users can also identify clues
and complete tasks while watching to create a unique and engaging
experience. The VR film supports 8K
HD format and Dolby Atmos, delivering an unprecedented premium
immersive VR interactive audio-visual experience.
"VR as an innovative form of expression will bring great
potential to content creation, and the application of VR technology
will diversify the content and consumption offered to users," said
Zhang Hang, vice president of
iQIYI.
As one of the first domestic technology and entertainment
companies to tap into the VR market, iQIYI has steadily established
a VR lineup covering dramas, films, variety shows and gaming. To
date, iQIYI has launched VR titles such as Ghost Blows Out the
Light: Mu Ye Gui Shi (drama) the Last One Standing VR
(film), Idol Producer (variety show), TUKTAKMAN VR
(animation) and Chinese Paladin 4 VR (game). Many of
these have won critical acclaim and recognition. In 2020, the
Company established DreamVerse Studio to create VR works,
full-sensory technology, and other solutions to drive the evolution
of the offline multi-sensory entertainment experience industry.
Going forward, iQIYI's VR business will continue to launch
premium original interactive VR content, creating innovative
audio-visual experiences powered by cutting-edge technology. The
Company will also strive to explore new genres and applications for
interactive VR, opening up new avenues for the burgeoning
industry.
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SOURCE iQIYI