iQiyi to Hold Second Content Showcase and Industry Panel Discussion With The Justin Poy Agency in North America
iQiyi, (Chinese: 爱奇艺; pinyin: Ài qí yì), the global streaming
leader of Asian entertainment, will be holding its second North
American Content Showcase on July 20, 2021 at 1:00 PM EST (10:00 AM
PST) to update all North American agencies and clients on the
latest streaming programming on iQiyi North America. Following the
content showcase, there will be an industry panel discussion on,
“Strengthening brands in the Age of Streaming Content”. Audiences
from all over North America will hear from Justin Poy, President of
The Justin Poy Agency — the exclusive ad agency for iQiyi North
America in Canada as well as Ariel Tsai from PingPong Digital, a
multicultural ad agency in the United States. To register for this
unique Content Showcase, PLEASE REGISTER HERE:
“iQiyi presents such a fantastic opportunity for
brands in North America that want to reach the Asian market, to
align themselves with programming that reinforces their brand’s
mandate and image. North America, and Canada in particular, has
been ripe for a mature Asian media platform — and now it’s here”,
says Justin Poy, President of The Justin Poy Agency.
iQiyi is currently one of the largest online video
sites in Asia, with over 115.6 million mobile Daily Average Users
who spent 8.4 billion hours per month watching video content on the
platform through all devices in 2020. Furthermore, iQiyi is also
one of the largest creator of original Asian content, which has won
many awards both domestically and internationally. From Story of
Yanxi Palace to The Bad Kids, iQiyi constantly takes Asian
storytelling to new heights, and will continue to bring premium
pan-Asian content that international and regional users will love
in the future.
This year’s most-anticipated Korean
action-adventure mystery thriller Jirisan starring Jun Ji-hyun and
Ju Ji-hoon is an iQiyi International original and exclusive K-Drama
series. Jirisan is a suspenseful drama that tells the story of
climbers in the vast secret land of Jirisan. Its all-star cast also
includes Sung Dong-il ( The Cursed ) and Oh Jung-se ( It’s Okay to
Not Be Okay ), amongst many others.
In the short-running dramas
category, iQiyi’s "LIGHT ON Theatre", a content library
comprised of suspense and crime series, was a huge hit last
year and introduced many new users to the international platform.
Shows in the content franchise include popular dramas such
as Kidnapping Game, The Bad Kids and Sisyphus.
The Bad Kids, won the Best Creative Award at last year’s Busan
International Film Festival. The show was also named by key
Hollywood Entertainment Magazine “Variety” one of The Best
International TV Series of 2020.
“We don’t want to just sell ads on our platform,
but rather, offer an opportunity for advertisers to uniquely
integrate their brands with our wide range of superb content. We
think iQiyi offers our partners in North America a branding
opportunity that no other Asian media can offer”, affirms Leo Geng
Senior Vice President of iQiyi.JPA has implemented a dedicated team
to handle iQiyi sales in Canada. It is offering customized packages
as well as sponsorships for exciting popular exclusive iQIYI
content. For iQiyi advertising inquiries, please contact: Nicole
Zhang, Sales Manager/The Justin Poy Agency at email@example.com
or call: +1 (437) 986-6183.
To register for this unique Content Showcase,
PLEASE REGISTER HERE: https://cutt.ly/9maiKo7
The Justin Poy Agency (JPA), a div. of JUSTIN POY
MEDIA INC. is an award-winning Toronto based advertising agency
established in 1993. The Agency specializes in multicultural
advertising and has full in-house production capabilities including
multilingual copywriting, video production and post-production
facilities, and a full creative team onsite for some of the fastest
turnaround times in the industry. JPA is now working as exclusive
media representative for IQIYI North America in Canada.
iQiyi International Headquartered in Singapore,
iQIYI International is an on-demand video streaming service
providing beloved pan-Asian entertainment to international viewers.
Offering both ad-supported and VIP subscription services, iQIYI
International delivers premium drama series, movies, variety shows,
and anime; with local languages and subtitles; powered by
cutting-edge technology. iQIYI International is owned by iQIYI,
Inc. (Nasdaq: IQ).
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