BEIJING, Sept. 27, 2019 /PRNewswire/ -- iQIYI, Inc.
(NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China, announced the start of production for
The Journey of Flower 2 (the "Series"), sequel to the highly
popular online drama series The Journey of Flower ("the
Series' first season") that was released in 2015. Following the
success of the Series' first season, iQIYI will once again work
with the team at Ciwen Media to bring audiences back to the world
of this beloved IP production. Based on Chinese mythologies and set
in the world of heavenly gods, the Series follows the love story
between an immortal and a kind-hearted orphan girl.
"Four years since its premier, The Journey of Flower
continues to retain high viewership numbers on the iQIYI platform
and has become a token production that allows overseas audiences to
appreciate the classical Chinese culture," said Wang Qingfeng,
General Manager of iQIYI's Film and Television Strategy Center. "We
look forward to working with Ciwen Media again to continue telling
this fan-favorite."
The Journey of Flower premiered on the iQIYI platform on
June 9, 2015 and was met with
immediate compliments upon its release before achieving phenomenal
success and becoming one of the most popular drama series in
China that year. Recognizing the
high IP-value of the production, iQIYI quickly rolled out spin-off
contents including a game and an online drama during the run of the
Series' first season. This approach has since been widely adopted
by the Chinese entertainment industry and is regarded as a classic
case study that represents iQIYI's strong monetization capabilities
and strength in identifying new business channels.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and
user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed a diversified
monetization model including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce.
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SOURCE iQIYI, Inc.