***MEDIA ALERT***: QuickBooks Backs Independent Workers of the Film Industry with New Award Season Campaign
February 15 2019 - 8:30AM
Business Wire
DID YOU KNOW?
- The movie and television industry is
one of the largest private sector employers, supporting 2.1 million
jobs and $139 billion in total wages in 2016 alone
- 85 percent of movie industry workers
work for themselves
- In its second phase, Intuit’s Backing
You campaign spotlights the unsung heroes in today’s largest
industries such as movies in addition to the global independent
workforce
Intuit Inc. (NASDAQ:INTU):
WHATWith the film industry’s biggest night just over a
week away, Intuit QuickBooks today announced, “Giving Credit
Where Credit is Due,” an extension of its ongoing “Backing You”
campaign. QuickBooks is always looking for ways to spotlight those
who power the economy and are the lifeblood of any business – often
they are not the people on the front lines getting all the credit.
This award season, QuickBooks turned the cameras on the people
behind the scenes who make the movie magic possible and are
celebrating their enormous contributions.
That’s why for this year’s big night, QuickBooks decided to turn
the camera on the people that made the film “A Star is Born”
possible with a mini-film called “Giving Credit Where Credit is
Due.”
The new mini-film and multi-channel campaign spotlights those
off the red carpet who create the magic that drives a film forward.
These workers are self-employed professionals that move from
project to project and often don’t get the recognition they deserve
in the creation of some of our favorite films and
entertainment.
WHYWith this film, Intuit QuickBooks will give the small
businesses and self-employed a voice outside of the film studio.
The film not only celebrates select workers and drivers from “A
Star is Born” but also the millions of other independent workers
and small business owners that dare to dream and follow their
passions. Intuit QuickBooks works for them and backs all of those
who entertain us – whether in front of the camera or behind.
WHOIntuit QuickBooks launched Backing You last year, a
campaign created to celebrate and honor those who work for
themselves. Since launching QuickBooks more than 20 years ago,
Intuit has made its mission to power prosperity for small
businesses and self-employed by delivering smart money, connections
and decisions to millions of businesses and entrepreneurs around
the world. The new short film is just another example of
QuickBooks’ continued efforts to spotlight and champion independent
workers around the world.
AVAILABLE FOR PRESS INTERVIEWS
- Intuit QuickBooks, a company and
product dedicated to backing small businesses and powering
prosperity around the world
- Select independent workers featured in
the "Giving Credit Where Credit is Due" mini-film
FOR MORE INFORMATIONThe short film is available now on
YouTube. Images from the film will also be displayed throughout
Hollywood and available on social media for download. The Backing
You campaign was created in partnership with Intuit QuickBooks’
creative agency of record, TBWAChiatDay LA.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190215005086/en/
Bradford WaltonIntuit
Inc.415-254-7168Bradford_walton@intuit.com
Jen GarciaAccess
Communications415-844-6244jgarcia@accesspr.com
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