During keynote presentations today at the Intel Developer Forum,
Intel Corporation executives outlined several software- and
hardware-related efforts as the company intensifies its
System-on-a-Chip (SoC) product plans based on the Intel® Atom™
Amid predictions of billions of additional Internet-connected
devices going online, Renée James, senior vice president and
general manager, Intel Software and Services Group, and Doug Davis,
vice president and general manager, Embedded and Communications
Group, discussed the expansion of these processors into high-growth
areas including netbooks, tablets, CE, embedded, and smart
James: The Best Experiences Are Created on Intel
During her keynote at Moscone Center West in San Francisco,
James outlined how tightly integrated and optimized software and
platforms will deliver new levels of performance, along with fresh
capabilities and the importance of creating an innovative
experience across the personal computing continuum – from PCs to
smart phones to tablets and cars, as well as any number of
Internet-connected consumer devices.
Emphasizing a seamless experience across operating systems,
James introduced general availability of the Intel® AppUpSM center
netbook app store for consumers. The Intel AppUp center includes
both free and paid apps for entertainment, social networking,
gaming and productivity, optimized for a netbook’s mobility and
screen size. To encourage consumers to try new applications, Intel
AppUp provides “try before you buy” solutions, encouraging
consumers to purchase apps they otherwise might not have. The
launch was also marked by the availability of Adobe* AIR
applications, as well as apps from companies including
Accuweather*, Barnes & Noble*, Funkitron*, Gibson Guitars*,
iWin*, Kaplan*, KONAMI*, and Lifetime*.
In an effort to reach netbook owners worldwide, James announced
agreements with Best Buy*, UK-based Dixons* and India-based Croma*
to outfit each retailer with the Intel AppUp center – pre-installed
on netbooks the stores sell, as well as available for current
netbook owners to download online. Similarly, James announced plans
from ASUS* to ship its version of the Intel AppUp center on
netbooks, the “asus app store,” starting in October.
During her keynote, James highlighted the Intel AppUp Developer
Program, designed to drive innovative applications for end users
and new revenue opportunities for independent developers and
software vendors with programs such as the Intel Million Dollar
Development fund. Rick Vanner from The Game Creators was recognized
as winner of the “Most Innovative Application” in the Intel Atom
Developer Challenge for his game titled, “Goals.” James also
introduced the “On Intel AppUp” ISV identifier, designed to help
developers promote their applications on Intel AppUp center.
James acknowledged seamless experiences are only part of the
equation. Open operating systems – such as Intel and Nokia’s*
MeeGo*, hosted by the Linux Foundation – allow developers to
create, invent and innovate. Pointing to contributions from
industry leaders, James discussed MeeGo ecosystem momentum,
highlighting a variety of MeeGo-based devices and how third-party
software developments and the upcoming MeeGo Web runtime, to be
released in October, will make it easier to write applications for
these devices. Internet TV pioneer Amino* also joined James onstage
to demonstrate how the company is taking advantage of the
flexibility and openness of MeeGo to deliver an innovative
MeeGo-based smart TV solution.
Davis: Smart, Connected, Transformed Experiences
Discussing the important role the Intel Atom brand plays in
delivering intelligent computing to connected devices everywhere,
Davis outlined the complete Intel Atom processor line and how the
company is delivering solutions based on Intel® architecture beyond
the PC. Davis also emphasized how Intel Atom processor-based
solutions can provide the ideal platform for Internet connectivity,
intelligence, and ease of design with customer port of choice.
During his keynote, Davis launched “Tunnel Creek,” a new Intel®
Atom™ E600 SoC processor series developed specifically for embedded
applications such as in-vehicle infotainment systems for cars,
smart grid devices and IP media phones. The SoC integrates
additional capabilities onto the chip and features an open
interconnect for added flexibility. Making it easier to design and
customize with these new products, Vendors including OKI
Semiconductor*, Realtek Semiconductor* and STMicroelectronics* will
offer interconnect chipsets, and other companion silicon offerings
from Dialog Semiconductor*and ROHM Co.* will regulate voltages and
synchronize clocks, according to Davis.
Davis went on to unveil details of an upcoming new configurable
Atom processor, codenamed “Stellarton.” The processor consists
of the Atom E600 processor paired with an Altera* FPGA on a
multi-chip package; which provides additional flexibility for
customers who want to incorporate proprietary I/O or acceleration
and enabling developers to differentiate their designs by reacting
quickly to changing requirements.
Davis also introduced the Intel® Atom™ processor CE4200,
formerly codenamed “Groveland,” which is designed to help
seamlessly integrate the Internet experience with TV.
The SoC includes 3-D support, H.264 high-definition encoding
capability for usage models such as “sync-and-go” between networked
consumer electronics and portable devices, and multiple input
stream support to enable the design of cost-effective home gateway
appliances. To help address regulatory requirements, the SoC
features smart power management capabilities that automatically
help to turn off parts of the chip when not in use. A software
development kit and familiar tools for integrating applications is
also available which OEMs can re-use across products, cutting
development time. Davis announced ADB*, Samsung*, Sagemcom* and
Technicolor* plan to build set-top boxes based on the new SoC.
Microsoft*, Dell* and Visteon* joined Davis on stage during his
keynote. Microsoft announced they have ported Windows* Embedded
Standard 7 and Windows Media Center on Intel architecture and
demonstrated prototype devices from Acer* and ASUS. Dell previewed
their upcoming Intel Atom processor-based Dell convertible mobile
device, expected to be available later this year. Visteon
demonstrated the use of the E600 series processor in a
next-generation automotive infotainment platform. Davis also
highlighted mobility products based on the upcoming Intel SoC,
codenamed “Oak Trail.” Touting Intel’s port of choice message,
mobile device demonstrations included an ExoPC* running Microsoft
Windows Embedded Standard 7, a WeTab* running MeeGo* and a Cisco
Cius* running Android*.
Intel (NASDAQ:INTC) is a world leader in computing innovation.
The company designs and builds the essential technologies that
serve as the foundation for the world’s computing devices.
Additional information about Intel is available at
newsroom.intel.com and blogs.intel.com.
Intel, the Intel logo and Intel Atom are trademarks of Intel
Corporation in the United States and other countries. KONAMI is a
registered trademark of KONAMI CORPORATION. * Other names and
brands may be claimed as the property of others.
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