NEW YORK, May 27, 2021 /PRNewswire/ -- American
Exchange Group has signed a three-year licensing deal with
brand management company Iconix Brand Group, Inc. (Nasdaq:ICON) to
be the new exclusive North American licensee for Ed
Hardy watches, jewelry, handbags, and accessories. Ed Hardy is a
brand synonymous with tattoo culture; the collection will feature
the brand's iconic illustrations with traditional tattoo motifs
such as tiger, skull, and floral patterns. The first collection
will launch Summer 2021 with watches, sunglasses, hats
and additional Summer accessories.
The Ed Hardy brand is renowned for its bold creativity and
fearless originality. It is a reflection on the life of Ed Hardy,
known as "The God Father of Modern Tattoos," and it is the brand's
mission to honor his legacy. Ed Hardy is built on a global
community of unapologetically passionate individuals that are
enthusiastic about telling their stories. Art, self-expression, and
reinvention are at the heart of the brand.
The collection will launch at nationwide retailers.
American Exchange Group will add additional categories for Ed
Hardy, including jewelry, handbags, luggage, and cold weather
accessories for Q4 2021.
About American Exchange Group
American Exchange Group
is an industry leader in accessories design and
manufacturing. By facilitating distribution to major retailers
worldwide for custom private label brands, exclusive licensed
brands, and branded accessories, including watches, wearable
technology, jewelry, footwear, handbags, and outerwear accessories,
American Exchange Group raises the bar by disrupting status quo
pricing while staying at the forefront of trends.
About Ed Hardy
Founded by influential tattoo artist
Don Ed Hardy, this global lifestyle
brand has stormed through the retail fashion landscape for over two
decades. The Ed Hardy brand captures today's young and confident
audience with a long-standing collection of trademark apparel,
accessories, fragrances, and styling tools. Ed Hardy has
collaborated with numerous major brands, including Converse and
Von Dutch. Today, Ed Hardy's
eponymous brand is a global phenomenon. The brand continues to take
on multiple collaborations with a focus on the style and
personalities of veteran and newer fans.
For more information, visit EdHardyOriginals.com and
follow the brand on Instagram and Facebook.
About Iconix Brand Group, Inc.
Iconix Brand Group,
Inc. owns, licenses, and markets a growing portfolio of consumer
brands including: CANDIE'S®, BONGO®, JOE BOXER®, RAMPAGE®, MUDD®,
MOSSIMO®, LONDON FOG®, OCEAN
PACIFIC®, DANSKIN®, ROCAWEAR®, CANNON®, ROYAL VELVET®, FIELDCREST®,
CHARISMA®, STARTER®, WAVERLY®, ZOO YORK®, UMBRO®, LEE COOPER®, ECKO
UNLTD®, MARC ECKO®, and ARTFUL DODGER®. In addition, Iconix owns
interests in the MATERIAL GIRL®, ED HARDY®, MODERN AMUSEMENT®,
BUFFALO®, HYDRAULIC®, and PONY® brands. The Company licenses its
brands to a network of leading retailers and manufacturers that
touch every major segment of retail distribution in both the U.S.
and worldwide. Through its in-house business development,
merchandising, advertising, and public relations departments,
Iconix manages its brands to drive greater consumer awareness and
equity.
For more information, please
visit Iconixbrand.com.
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SOURCE American Exchange Group