NEW YORK, Sept. 5, 2018 /PRNewswire/ -- Iconix Brand
Group, Inc. (Nasdaq: ICON) announces that Ocean Pacific, the
heritage brand with over 46 years of history, is re-issuing its
classics with the launch of its new website. Inspired by the
brand's origins in surf and skate, the vintage-inspired collection
is built for those who live "the stoke way:" freely, actively and
enthusiastically.
The heritage collection consists of pieces for men and women,
pulled from the Ocean Pacific archives. The Ocean Pacific website
launch introduces its classics to a new generation of consumers.
With a rich history emerging from the West Coast and a foundation
built on the belief that the life and culture of the surfer can be
captured on the canvas that is a t-shirt, Ocean Pacific is going
back to its roots with its graphic tees, corduroy shorts, bold
colors and timeless fits.
It all began in 1972 when Jim
Jenks decided to create clothing that met the demands for
surfers in and out of the water. It was then that Ocean Pacific,
which was previously a surfboard brand, became the first company to
translate the West Coast culture into a lifestyle brand. Ocean
Pacific quickly dominated not only the West Coast surf scene, but
also the worldwide market with pieces like its famous corduroy
shorts that became a wardrobe staple for surfers and non-surfers
alike. The cult classics that Ocean Pacific created resonated with
men and women of all ages, igniting a passion for casual-yet-unique
styles that could be worn on and off the beach. The colorful,
sunshine-ready clothes fused fashion, sports, music and beach
culture, sparking an evolution and redefining bold, personal
style.
The launch of Ocean Pacific's new website is intended to connect
with both nostalgic, loyal fans of the brand as well as new
consumers. In today's fashion landscape where "retro" brand
favorites are rapidly re-emerging in the marketplace, Ocean Pacific
offers a unique point of view with its legacy rooted in
California surf culture and 1970s
street style.
Key pieces include long and short-sleeve polos as well as
shirts, sweaters, sweatshirts and vests, all unmistakably
characterized by the Ocean Pacific retro flare with details such as
bold colored stripes and vintage surf-inspired graphics.
The collection is positioned at accessible price points with
pieces ranging from $32-64. The line
is available at OceanPacific.com, retailers including Tilly's, and
independent surf shops across the country.
To learn more about Ocean Pacific visit Oceanpacific.com and
follow the brand on its social media platform via handle
@opoceanpacific on Instagram.
About Iconix Brand Group, Inc.
Iconix Brand
Group, Inc. owns, licenses and markets a portfolio of consumer
brands including: CANDIE'S (R), BONGO (R), JOE BOXER (R),
RAMPAGE (R), MUDD (R), MOSSIMO (R), LONDON FOG (R), OCEAN PACIFIC (R), DANSKIN
(R), ROCAWEAR (R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R),
CHARISMA (R), STARTER (R), WAVERLY (R), ZOO YORK (R),
UMBRO (R), LEE COOPER (R), ECKO UNLTD. (R), MARC
ECKO (R), and ARTFUL DODGER. In addition, Iconix owns
interests in the MATERIAL GIRL (R), ED HARDY (R), TRUTH
OR DARE (R), MODERN AMUSEMENT (R), BUFFALO (R), and PONY (R)
brands. The Company licenses its brands to a network of leading
retailers and manufacturers that touch every major segment of
retail distribution in both the U.S. and worldwide. Through its
in-house business development, merchandising, advertising and
public relations departments, Iconix manages its brands to drive
greater consumer awareness and equity.
CONTACT: Josephine Lekkas,
347-668-8493, jlekkas@iconixbrand.com
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SOURCE Iconix Brand Group, Inc.