NEW YORK, Jan. 12, 2011 /PRNewswire/ -- Iconix Brand Group,
Inc. (Nasdaq: ICON) (the "Company") today unveiled its Badgley
Mischka® brand's marketing campaign creative featuring actress
Rumer Willis. The Spring 2011
multi-media marketing campaign will debut in March issues of
fashion and lifestyle magazines such as Vogue,
InStyle, Harper's Bazaar as well as online and
outdoor.
(Photo: http://photos.prnewswire.com/prnh/20110112/NY28859
)
Rumer Willis, stated, "It was so
amazing to play on the beach in beautiful and timeless gowns, I
felt like a princess. Partnering with Mark and James has been
such a wonderful experience and I am honored to appear in the new
campaign."
Mark Badgley and James Mischka, commented, "Rumer is a great muse
for the season. She has a vivacious spirit to her; she is young and
modern, which is representative of our spring collection."
The Badgley Mischka campaign featuring actress
Rumer Willis was shot by famed
fashion photographer Tony Duran on a
beautiful beach in Malibu, CA.
Willis appears in the campaign wearing a selection of pieces from
all of Badgley Mischka's lifestyle collections including couture,
eveningwear, the Mark + James collection, footwear, handbags,
jewelry and swimwear.
Dari Marder, Chief Marketing Officer, Iconix Brand Group,
stated, "Rumer brings a dynamic and contemporary feel to the
campaign. She is modern day Hollywood royalty and has a unique, fresh
style that we've captured in these beautiful photos."
To support the marketing campaign, Willis will make several
appearances on behalf of the Badgley Mischka brand.
Badgley Mischka is a true lifestyle brand recognizable worldwide
and a favorite of celebrities including Halle Berry, Katy
Perry, Jennifer Lopez,
Kate Winslet, Sarah Jessica Parker and others. The Badgley
Mischka label includes: Badgley Mischka
Couture, Collection Eveningwear, Mark + James contemporary
collection, Footwear, Handbags, Fine Jewelry, Fashion Jewelry,
Timepieces, Eyewear, Accessories, Bridal and Bridesmaids, Swimwear,
Fragrance and Home. Badgley Mischka is sold in the most
prestigious stores in the world including Bergdorf Goodman,
Neiman Marcus, Saks Fifth Avenue and
Holt Renfrew.
Become a fan of Badgley Mischka on Facebook at
www.Facebook.com/BadgleyMischka and follow Badgley Mischka on
Twitter @BadgleyMischka.
About Iconix Brand Group, Inc.
Iconix Brand Group, Inc. owns, licenses and markets a growing
portfolio of consumer brands including CANDIE'S (R), BONGO (R),
BADGLEY MISCHKA (R), JOE BOXER (R)
RAMPAGE (R) MUDD (R), LONDON FOG (R), MOSSIMO (R) OCEAN PACIFIC(R),
DANSKIN (R) ROCA WEAR(R), CANNON (R), ROYAL VELVET (R), FIELDCREST
(R), CHARISMA (R), STARTER (R) and WAVERLY (R). In addition, Iconix owns an
interest in the ARTFUL DODGER (R), ED
HARDY (R), ECKO (R), MARC
ECKO (R), ZOO YORK (R), MATERIAL GIRL(TM) and PEANUTS (R)
brands. The Company licenses its brands to a network of leading
retailers and manufacturers that touch every major segment of
retail distribution from the luxury market to the mass market in
both the U.S. and worldwide. Through its in-house business
development, merchandising, advertising and public relations
departments Iconix manages its brands to drive greater consumer
awareness and equity.
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Media Contact:
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Maria Dolgetta
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VP of Public
Relations
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mdolgetta@iconixbrand.com
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SOURCE Iconix Brand Group, Inc.