COLUMBUS, Ohio, June 3, 2019 /PRNewswire/ -- Huntington (Nasdaq:
HBAN; www.huntington.com) today launched its new "We're for People"
brand campaign, the culmination of a two-year, customer-inspired
road trip that took Huntington bankers into homes and businesses to
learn first-hand what people are facing when it comes to their
money.
"People are the heart of all we do at Huntington. As a
purpose-driven organization, we want to be a catalyst for improving
their lives," said Julie Tutkovics,
Huntington's chief marketing and communications officer. "Our new
'We're for People' campaign reflects the commitment every
Huntington colleague has to listening to customers, thinking
creatively on their behalf and delivering tools that make people's
lives better."
In its new campaign, Huntington documents the real-life story of
a road trip across the Midwest and conversations bank colleagues
had with people who invented their own resourceful approaches to
managing their money. Sitting around customers' kitchen tables and
in business break rooms, Huntington bankers heard and saw how
customers organized and handled their financial issues. Their
stories were the inspiration for the "We're for People" campaign
and the innovation to develop The Hub, Huntington's
digital-banking experience. The campaign features:
- Jason and Kelly, a young couple who uses canning jars to sort
money earmarked for individual goals
- Brenda, a mom who uses envelopes for budgeting her family's
spending cash
- Jane and Dontelle, business owners who monitor cash flow with a
calendar, sticky notes and a trusty pen
- The Garcias, a busy family that uses highlighters to track
expenses
"The 'We're for People' campaign was born out of a road trip
into the American Midwest. We met people where they live, from all
walks of life, who shared their personal processes for managing
their spending, savings, and cash flow. Along the way, they gave us
great ideas that could benefit everyone," said Andy Harmening, Huntington's senior executive
vice president and director of consumer and business banking. "We
turned these ideas into real, common-sense digital solutions that
help people better manage their money."
Huntington launched The Hub in late 2018. It includes Heads
Up, a digital messaging program designed to provide insights
into customer spending and saving to help them make more informed
decisions about their money.
Other features of The Hub, all built from direct feedback from
customer conversations gleaned during the listening tour,
include:
- Spend Analysis – Helps customers categorize
their spending and better understand how they can change habits
going forward.
- Spend Setter – Allows customers to set up monthly
spending limits by category.
- Look Ahead Calendar – Provides a financial view of
the month to come. Customers can see when future bills and deposits
will impact their accounts so they can plan accordingly.
- Savings Goal Getter – Helps customers
visualize what they're saving for and shows their progress along
the way.
The We're for People campaign is the latest expression of how
Huntington is activating its purpose-driven Fair Play Banking
philosophy by listening to its customers and making banking easier
through innovation.
"This journey reinforced that our best ideas come from simply
listening to our customers and colleagues," Tutkovics added. "This
campaign is a reflection of the cultural commitment that unites
Huntington colleagues and mobilizes them to make people's lives
better, help businesses thrive and strengthen the communities we
serve."
About Huntington
Huntington Bancshares Incorporated
is a regional bank holding company headquartered in Columbus, Ohio, with $108 billion of assets and a network of 898
full-service branches, including 12 Private Client Group offices,
and 1,727 ATMs across eight Midwestern states. Founded in 1866, The
Huntington National Bank and its affiliates provide consumer, small
business, commercial, treasury management, wealth management,
brokerage, trust, and insurance services. Huntington also provides
vehicle finance, equipment finance, national settlement, and
capital market services that extend beyond its core states. Visit
huntington.com for more information.
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SOURCE Huntington Bancshares Incorporated