COLUMBUS, Ohio, Dec. 27, 2018 /PRNewswire/ -- In direct response
to customer feedback gleaned from a two-year-long listening tour,
Huntington (NASDAQ: HBAN; www.huntington.com) is rolling out The
Hub across its footprint as part of its purpose to look out for
people.
Doing the right thing has been at the heart of Huntington's Fair
Play Banking philosophy since it launched in 2010. The development
of The Hub is the next chapter in how Huntington is looking out for
people by investing in and enhancing its digital and mobile
customer experience.
"Innovation and technology have never been more important to
customers, but we firmly believe it is people who make the
difference. At Huntington, we want to be a catalyst for improving
the lives of our customers and the introduction of The Hub is
another way of demonstrating our commitment to looking out for
people," said Andy Harmening,
Huntington's Senior Executive Vice President and Director of
Consumer and Business Banking. "People are the heart of our
business at Huntington and some of our best ideas come from our
customers."
"We began the journey to develop The Hub by taking a road trip.
We went into consumers' homes and sat around their kitchen tables
to discuss finances, and more broadly, to discuss life, their
dreams and challenges," added Harmening. "That setting was hugely
important because it's our homes and families that matter most to
people. And the proverbial 'kitchen table' is the centerpiece where
real conversations happen. Where they evolve or take on a new life
of their own. That was the inspiration that led us to develop The
Hub."
The Hub is Huntington's new digital banking experience, built to
look out for customers and their financial future with a focus on
people-first, technology-enabled delivery and solutions. Free to
all Huntington customers, The Hub is designed to help customers
save more money, manage their spending and keep their financial
goals front and center.
The newest iteration of The Hub includes the long-awaited
Heads Up feature, a digital messaging program designed to
provide insights into customer spending and saving to help them
make more informed decisions about their money. Beginning in Q1
2019, Heads Up will integrate artificial intelligence tools
to provide customers with up to 40 key insights into their
financial wellness as they set and reach their goals.
"Life is about moments, but it's not just the big events that
require planning and a heads up. It's the little everyday moments
too, which ultimately make all others possible. That's what we
heard clearly from our customers and why we created The Hub and
Heads Up. To give all of our customers the tools to help them
achieve their goals, big and small," noted Harmening.
Other features of The Hub, all born out of direct feedback from
customer conversations, include:
- Spend Analysis – Helps customers categorize
their spending and better understand how they can change those
habits going forward.
- Spend Setter – Allows customers to set up monthly
spending limits by category.
- Look Ahead Calendar – Provides a financial view of
the month to come. Customers can see when future bills and deposits
will impact their accounts, so they can plan accordingly.
- Savings Goal Getter – Helps customers
visualize what they're saving for and shows their progress along
the way.
The phased rollout of 'The Hub,' which began this summer and
continues across Huntington's entire eight-state footprint, is
being supported by print, online and television advertising
throughout Huntington's markets, and also includes direct mail.
Huntington's "Fair Play" philosophy – a simpler, more
straight-forward approach to banking launched in 2010 – was
designed to help attract and retain customers through transparency
and a commitment to doing the right thing. The Hub is Huntington's
next step in doing the right thing by being a bank that looks out
for people and businesses with a focus on people-first,
technology-enabled delivery and solutions.
About Huntington
Huntington Bancshares Incorporated is
a regional bank holding company headquartered in Columbus, Ohio, with $106 billion of assets and a network of 962
branches and 1,762 ATMs across eight Midwestern states.
Founded in 1866, The Huntington National Bank and its affiliates
provide consumer, small business, commercial, treasury management,
wealth management, brokerage, trust, and insurance services.
Huntington also provides auto dealer, equipment finance, national
settlement, and capital market services that extend beyond its core
states. Visit huntington.com for more information.
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SOURCE Huntington Bancshares Incorporated