Craft Brew Alliance Changes Ticker Symbol to ‘Brew’
March 15 2012 - 12:43PM
Business Wire
Craft Brew Alliance, “CBA” (Nasdaq:
BREW), an independent craft brewing company comprised of Widmer
Brothers Brewing, Redhook Brewery and Kona Brewing Co., has changed
its brewery ticker symbol from ‘HOOK’ to ‘BREW.’ The new ticker
helps convey the blended colorful histories, different cultures,
and shared knowledge of CBA’s three
craft breweries –- Redhook, Widmer Brothers, and Kona – together as
one team, and emphasizes the shared passion of the entire
CBA team: brewing great craft beer.
This change culminates the company’s rebranding efforts, which
started in January and included a name change from Craft Brewers
Alliance to Craft Brew Alliance and a new logo featuring an
elevated ‘A’ to indicate the power of the alliance between the
three craft beer brands. The ‘BREW’ ticker will be effective at the
opening of the trading day on Thursday, March 22.
“After more than 15 years as a public company, we have decided
to change our ticker symbol to ‘BREW” to reflect CBA’s unique position as a national brewery made up
of three distinct beer brands,” said Terry Michaelson, chief
executive officer at CBA. “We’ve
refined our three consumer-facing brands in recent years to ensure
that each is positioned to offer unique and authentic craft beer
experiences, and want to ensure that the alliance’s identity
conveys who we are as a group to our employees, customers, and
investors.”
“Earlier this year, CBA unveiled a
new identity to unite our three distinct brands within one family,”
commented Andy Thomas, president of commercial operations.
“Changing the ticker symbol to ‘BREW’ was the final logical step to
completing our company rebranding and conveying the transition to
our investors. Our team is excited about the future, and our
continued dedication allows CBA to
offer a great portfolio of craft beer brands that allow us to
satisfy more consumers, at more times, in more locations, through
more authentic, distinct craft beers and brands than any other
competitor.”
The previous ticker symbol ‘HOOK’ was established in 1995 when
Redhook Brewery completed an initial public offering.
CBA was formed in 2008 through the
merger of Redhook Brewery and Widmer Brothers Brewing and inherited
the symbol. CBA was joined by Kona
Brewing Company in 2010.
About Craft Brew Alliance – CBA is an independent, publicly traded craft brewing
company that was formed with the merger of leading Pacific
Northwest craft brewers – Widmer Brothers Brewing and Redhook
Brewery – in 2008. With an eye toward preserving and growing
one-of-a-kind craft beers and brands, CBA was joined by Kona Brewing Company in 2010.
When Kurt & Rob Widmer founded Widmer Brothers Brewing in
1984, they didn’t confine their brewing exploration to strict style
guidelines. To this day, Widmer Brothers continues to create craft
beers with a unique and unconventional twist on traditional styles
that are award winning and please a wide range of craft beer
lovers.
Redhook began in a Seattle transmission shop in 1981, and those
colorful roots are reflected in the brand’s personality to this
day. As one of the country’s first craft breweries, Redhook
continues to offer sessionable craft beers to consumers across the
country.
Kona Brewing was founded in 1994 by the father and son team of
Cameron Healy and Spoon Khalsa, who dreamed of crafting fresh,
local island brews with spirit, passion and quality. As the largest
craft brewery in Hawaii, Kona personifies the laid-back, passionate
lifestyle and environmental respect of the Hawaiian people and
culture.
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