PAWTUCKET, R.I., July 2, 2020 /PRNewswire/ -- Great Scott!
Hasbro, Inc. (NASDAQ: HAS), Universal Brand Development and Amblin
Entertainment today revealed the first-ever TRANSFORMERS-Back to
the Future Collaboration, starring the all new character
GIGAWATT. This new time-traveling TRANSFORMERS AUTOBOT commemorates
35 years since the groundbreaking adventure film, Back to the
Future, took audiences back in time.
When fans of the iconic Back to the Future Time
Machine look a little closer at this nostalgic interpretation
of the car, they will be treated to a new "robot in disguise" named
GIGAWATT, a converting time machine robot. The figure stands at 5.5
inches in Robot mode and can convert to Time Machine mode in 17
steps, plus it includes a blaster and whip antennae accessories,
and features movie-inspired details from the film, including
Doc Brown-style goggles, a flux
capacitor chest piece, and time circuits. In time machine mode, the
gullwing doors open and wheels rotate from vertical to horizontal
to produce a hovering effect as seen at the end of the film.
In addition to the collectible figure, from IDW comes
Transformers / Back to the Future – the four-part, comic
book series. The first issue cover is being revealed today, along
with the story synopsis: Marty McFly
has just returned to his home sweet home, Hill Valley 1985, and
everything's looking up... that is, until Marty and his friend
Doc Brown's time machine attracts
the attention of the Decepticons! With one small mistake, Marty
finds himself thrust into adventure to stop the Decepticon plot in
the past, present, and future... all with the help of a new time
machine: the Autobot, Gigawatt!
TRANSFORMERS robots have always been more than meets the eye,
but now, through the TRANSFORMERS Collaborative, fans can
experience these larger than life characters as they team-up,
mash-up, and meet up with other characters, teams and people who
share this same special quality. It is a world of constant change
where things are not what they seem.
The GIGAWATT figure is available now for pre-order at
Walmart.com with only 1,985 pieces available that feature an
exclusive, limited edition numbered package in honor of the
35th anniversary of the first film's release –
July 3, 1985. A second variant
release of the figure will be available starting October 1, 2020 via HasbroPulse.com and select
retailers around the world; part one of the comic book also will be
available October 1, wherever comic
books are sold.
About Back to the Future
From the Academy
Award-winning filmmakers Steven
Spielberg and Robert Zemeckis
comes Back to the Future - the original, groundbreaking
adventure that sparked one of the most successful trilogies ever!
When teenager Marty McFly
(Michael J. Fox) is blasted to 1955
in the DeLorean time machine created by the eccentric Doc Brown (Christopher
Lloyd), he finds himself mixed up in a time-shattering chain
reaction that could vaporize his future – and leave him trapped in
the past. Powered by innovative special effects, unforgettable
songs and non-stop action, Back to the Future is an
unrivaled adventure that stands the test of time.
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and
entertainment company committed to Creating the World's Best
Play and Entertainment Experiences. From toys, games and
consumer products to television, movies, digital gaming, live
action, music, and virtual reality experiences, Hasbro connects to
global audiences by bringing to life great innovations, stories and
brands across established and inventive platforms. Hasbro's
iconic brands include NERF, MAGIC: THE GATHERING, MY LITTLE PONY,
TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, POWER RANGERS,
PEPPA PIG and PJ MASKS, as well as
premier partner brands. Through its global entertainment studio,
eOne, Hasbro is building its brands globally through great
storytelling and content on all screens. Hasbro is committed to
making the world a better place for all children and all families
through corporate social responsibility and philanthropy. Hasbro
ranked among the 2020 100 Best Corporate Citizens by 3BL Media and
has been named one of the World's Most Ethical Companies® by
Ethisphere Institute for the past nine years. We routinely share
important business and brand updates on our Investor Relations
website, Newsroom and social channels (@Hasbro on Twitter and
Instagram.)
About Universal Brand Development
Universal Brand
Development globally drives expansion of the company's intellectual
properties, franchises, characters and stories through innovative
physical and digital products, content, and consumer experiences.
Along with franchise brand management, Universal Brand
Development's core businesses include Consumer Products and Games
and Digital Platforms based on the company's extensive portfolio of
intellectual properties created by Universal Pictures,
Illumination, DreamWorks Animation and NBCUniversal cable and
television. Universal Brand Development is part of NBCUniversal, a
subsidiary of Comcast Corporation.
www.universalbranddevelopment.com.
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SOURCE Universal Brand Development