BRISTOL, Pa., June 4, 2019 /PRNewswire/ -- It's time to
take a trip down memory lane—in a tiny car! It was announced today
that Hasbro, Inc. (NASDAQ: HAS) has entered into an agreement to
appoint Wicked Cool Toys as global master toy licensee for one of
the hottest toy lines of the 1980s and 1990s, Micro
Machines. Wicked Cool Toys' portfolio includes original
IP as well as the master toy licenses for top brands including
Pokémon and Cabbage Patch Kids®. Micro Machines,
a top-selling line featuring collectable component style "playsets"
and miniature vehicles, originally became a hit in the
mid-1980s. The new line of Micro Machines is expected to hit
store shelves in the fall of 2020.
Michael Rinzler, co-president of
Wicked Cool Toys, said, "Micro Machines is one of those amazing
nostalgic brands that still has appeal 30 years later. There
is huge potential to bring it back." Jeremy Padawer, co-president, continued,
"Considering recent toy unboxing trends, the brand's
multigenerational appeal, and the vehicle category's ripeness for
something 'new' again, we believe Micro Machines will be a global
phenomenon."
The original Micro Machines line was made by Galoob which is now
part of Hasbro. Many different styles of Micro Machines were
released including popular model cars and trucks, emergency
vehicles, motorcycles, and airplanes. In addition, several
Micro Machines lines were created based on top franchises.
The toy line is as much known for its petite size as it is for its
popular advertising campaign. Each spot ended with the
slogan, "If it doesn't say Micro Machines, it's not the real
thing!"
Casey Collins, General Manager
and Senior Vice President of Entertainment and Licensing at Hasbro
said, "We are thrilled to be partnering with Wicked Cool Toys, an
entrepreneurial toy company that has a proven track record in
relaunching classic brands with product innovation and a modern,
sophisticated marketing approach. We are excited to
collaborate to introduce Micro Machines to a whole new generation
of kids."
Further details about the new Micro Machines line will be
released later this year.
About Wicked Cool Toys (LLC/WCT)
Wicked Cool Toys
(WCT) was founded in 2012 to make playtime the most fun ever!
The team is expert at creating unique and innovative products that
surprise, delight, and bring smiles to the faces of kids ages 1 to
101. Iconic brands such as Pokémon (ex-Asia), and Cabbage Patch Kids®, as well as hot
up and coming brands like Ninja™, inspired by digital influencer
Tyler "Ninja" Blevins, have turned to Wicked Cool Toys to be their
global master toy partner. The award-winning company is also
behind some of the most whimsical and category-defying products
you'll see on store shelves today including Blinger™, a new glam
styling tool, Hank's Twisted Challenge™, Lunch Pets™ and Swarm
Squad™. If you're ready for something to brighten your day, visit
www.wickedcooltoys.com and follow the Company on Facebook,
Instagram, and Twitter.
www.facebook.com/wickedcooltoys - @wickedcooltoys
About Hasbro
Hasbro (NASDAQ: HAS) is a global play
and entertainment company committed to Creating the World's
Best Play Experiences. From toys and games to television,
movies, digital gaming and consumer products, Hasbro offers a
variety of ways for audiences to experience its iconic brands,
including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY,
BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner
brands. Through its entertainment labels, Allspark Pictures and
Allspark Animation, the Company is building its brands globally
through great storytelling and content on all screens.
Hasbro is committed to making the world a better place for
children and their families through corporate social responsibility
and philanthropy. Hasbro ranked No. 13 on the 2019 100 Best
Corporate Citizens list by CR Magazine, and has been named
one of the World's Most Ethical Companies® by
Ethisphere Institute for the past eight years. Learn more
at www.hasbro.com, and follow us on Twitter (@Hasbro) and
Instagram (@Hasbro).
View original content to download
multimedia:http://www.prnewswire.com/news-releases/hasbro-teams-up-with-wicked-cool-toys-to-bring-iconic-micro-machines-back-to-store-shelves-in-2020-300861107.html
SOURCE Wicked Cool Toys