AKRON, Ohio, May 14, 2020 /PRNewswire/ -- To celebrate the
highly-anticipated return of the NASCAR Cup Series on Sunday, May 17, the "Official Tire of NASCAR®,"
today announced the "Return to Racing Sweepstakes," giving fans the
chance to win one of four Goodyear Eagle racing tires from the
winner of the Darlington 400, aptly re-named "The Real Heroes 400"
race.¹
From now through May 31, fans who
use one of the entry methods in the Official Rules, which include
using the hashtag #ReturnToRacingSweepstakes to share what they're
most excited about for NASCAR's historic return to racing on
Twitter will be automatically entered to win one of the four tires.
The tires that raced on the winner's car will be validated by
Goodyear's RFID chip technology, which tracks the entire life cycle
of the tire, from the Goodyear associate who built it by hand in
Akron, Ohio, to the driver who
eventually raced on it.
"NASCAR's return to racing is a bright spot in these
unprecedented times, and, for so many, this year's The Real Heroes
400 carries a special meaning and a sense of normalcy," said
Karen Maroli, Goodyear's vice
president of Marketing. "Goodyear wanted to mark this momentous
race by giving fans a chance to own a piece of history that gets
them closer to the sport that they currently can only experience at
home."
To commemorate the return of the first major sport, Goodyear
will debut a new :30 and :15 television advertisement during the
FOX broadcast of The Real Heroes 400 on Sunday, May 17. Goodyear partnered with NASCAR
icon Dale Earnhardt Jr. to provide
the voiceover in the commercial, his second time starring in this
role for Goodyear.
The new commercial, "Long Way,"
harkens back to Goodyear's entry into the sport, leveraging
historical NASCAR footage and commentary from Earnhardt Jr., who
describes the evolution of racing and heralds its return.
"We've had a strong partnership with Goodyear over the years,
telling my family's story in racing," said Earnhardt Jr. "I was
happy to be involved and to help welcome NASCAR back to the track
with this spot.
Earnhardt Jr. has accomplished his significant racing
achievements on Goodyear tires, including his first NASCAR Sprint
Cup victory in 2000 and Daytona 500 victories in 2004 and 2014.
Fans can tune in to The Real Heroes 400 on FOX starting at
3:30 p.m. ET on May 17.
¹ NO PURCHASE NECESSARY TO ENTER OR WIN
The Return to Racing Sweepstakes is open to U.S. citizens
and U.S. resident aliens who are physically located in and legal
residents of one of the 50 United
States or the District of Columbia
who are at least 18 years of age (19 in Alabama and Nebraska, 21 in Mississippi) at time of entry. Sweepstakes
commences at 6:30 PM ET on
May 13, 2020 and ends at 11:59 PM ET on May 31,
2020. Subject to Official Rules at
https://woobox.com/27yqrb. For method of entry and prize
descriptions see Official Rules. Msg & Data rates may
apply. Odds of winning depend on number of eligible entries
received. Total ARV of Prizes is $2,004. Sponsor: The Goodyear Tire & Rubber
Company, 200 Innovation Way, Akron,
Ohio 44316. VOID OUTSIDE OF THE 50 UNITED STATES AND THE
DISTRICT OF COLUMBIA AND WHERE
PROHIBITED BY LAW
About The Goodyear Tire & Rubber Company
Goodyear (NASDAQ: GT) is one of the world's largest tire
companies. It employs about 63,000 people and manufactures its
products in 46 facilities in 21 countries around the world. Its two
Innovation Centers in Akron, Ohio,
and Colmar-Berg, Luxembourg,
strive to develop state-of-the-art products and services that set
the technology and performance standard for the industry. For more
information about Goodyear and its products, go to
www.goodyear.com/corporate.
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SOURCE The Goodyear Tire & Rubber Company