Garmin® announces professional cycling team sponsorships, equips world champion cyclists with top-of-the-line products
February 27 2019 - 7:00AM
Business Wire
Garmin International Inc., a unit of Garmin Ltd. (NASDAQ: GRMN),
today announced sponsorship of 11 professional cycling teams for
2019, including world tour and mountain/enduro biking teams. The
teams, which include several world champion cyclists, will be
equipped with Garmin products that will inform, guide and motivate
riders while helping to provide a safer riding environment.
Garmin welcomes Team Sky and Rally UHC Cycling, and is proud to
continue sponsorship of EF Education First Pro Cycling,
Mitchelton-SCOTT, Movistar Team, Team Dimension Data for Qhubeka
and Trek-Segafredo this year. Even further, Garmin will continue
its support of the CLIF Pro Team, CUBE Action Team, Scott-SRAM and
Trek Factory Racing mountain biking teams.
“These teams are full of talented athletes, including some world
champion cyclists, and we are excited to get our innovative
products onto their bikes to help with training, racing and
adventure,” said Susan Lyman, Garmin vice president of global
consumer marketing. “Garmin has been a dedicated sponsor of
professional cycling teams for more than a decade and we are proud
to continue our commitment to the sport by providing the teams with
GPS bike computers, cycling awareness accessories and multisport
GPS watches.”
The sponsored teams will be equipped with an array of Garmin
products to help increase performance while also seeking to provide
a safer cycling environment. Edge® cycling computers, including the
Edge 130, Edge 520 Plus and Edge 1030, will provide data and key
metrics to cyclists, as well as GPS and navigational support. The
teams will also be riding with the Varia™ RTL510 Rearview Radar in
training which will warn of vehicles approaching from behind, while
a tail light brightens and flashes to alert drivers of a cyclist
ahead. Additionally, many of the sponsored teams will use
multisport GPS smartwatches, including the Forerunner® 935 and
fēnix® 5 Plus, to monitor the distance they travel, the calories
they burn and how much quality sleep they get every night. The
teams will also benefit from the Index™ smart scale that measures
weight, body fat, skeletal muscle mass and more.
To learn more about the gear these teams will race and train
with, click here.
The ever-expanding Garmin fitness segment develops technologies
to enhance and promote healthy and active lifestyles for cyclists
of all skill levels. Using an array of cycling products, including
Edge GPS computers, Varia safety awareness products and Vector™
pedal-based power meters, Garmin makes products that can help
cyclists reach their health and fitness goals.
For decades, Garmin has pioneered new GPS navigation and
wireless devices and applications that are designed for people who
live an active lifestyle. Garmin serves five primary markets,
including automotive, aviation, fitness, marine, and outdoor
recreation. For more information, visit Garmin's virtual pressroom
at garmin.com/newsroom, contact the Media Relations department at
913-397-8200, or follow us at facebook.com/garmin,
twitter.com/garmin, instagram.com/garmin or youtube.com/garmin.
About Garmin International, Inc.
Garmin International, Inc. is a subsidiary of Garmin Ltd.
(Nasdaq: GRMN). Garmin Ltd. is incorporated in Switzerland, and its
principal subsidiaries are located in the United States, Taiwan and
the United Kingdom. Garmin, Edge, Forerunner and fēnix are
registered trademarks and Varia, Index and Vector are trademarks of
Garmin Ltd. or its subsidiaries.
All other brands, product names, company names, trademarks and
service marks are the properties of their respective owners. All
rights reserved.
Notice on Forward-Looking Statements:
This release includes forward-looking
statements regarding Garmin Ltd. and its business. Such statements
are based on management’s current expectations. The forward-looking
events and circumstances discussed in this release may not occur
and actual results could differ materially as a result of known and
unknown risk factors and uncertainties affecting Garmin, including,
but not limited to, the risk factors listed in the Annual Report on
Form 10-K for the year ended December 29, 2018, filed by Garmin
with the Securities and Exchange Commission (Commission file number
0-31983). A copy of such Form 10-K is available at
http://www.garmin.com/aboutGarmin/invRelations/finReports.html. No
forward-looking statement can be guaranteed. Forward-looking
statements speak only as of the date on which they are made and
Garmin undertakes no obligation to publicly update or revise any
forward-looking statement, whether as a result of new information,
future events, or otherwise.
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version on businesswire.com: https://www.businesswire.com/news/home/20190227005050/en/
Garmin International Inc.Stephanie Schultz,
913-397-8200media.relations@garmin.com
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