Fluent, Inc. Announces Donation of $100,000 to Benefit COVID-19 Relief Efforts
April 08 2020 - 9:00AM
Fluent, Inc. (NASDAQ: FLNT), a leading performance marketing
company today announced that it will donate $100,000 to benefit
COVID-19 relief efforts in the U.S. and Canada as part of its
overarching response to the global crisis.
Funds will go to Sheltering Arms, an NYC-based social services
organization and longtime beneficiary of Fluent’s support, as well
as United Way, a non-profit dedicated to improving lives by
mobilizing the caring power of communities around the world. In
conjunction with this effort, Fluent has also pledged to match team
members’ donations to the COVID-19-related causes they are
supporting during this time.
“Amidst this period of rapid change, we are making it a top
priority to extend aid and support not only to our employees, but
also the communities where they live and work,” said Matt Conlin,
President of Fluent. “With the coronavirus outbreak having a
particularly severe impact in New York City – the home of Fluent’s
headquarters – it is crucial that the city’s most vulnerable
communities can continue to rely on the services offered by
Sheltering Arms and United Way.”
“We do not yet know the full extent of the impact that COVID-19
will have on New York City, but we do know that the children,
youth, and families we serve need us now more than ever,” said
Elizabeth McCarthy, CEO, Sheltering Arms Children and Family
Services. “We are so grateful for our generous supporters like
Fluent who make it possible for us to continue providing vital
programs and services to thousands of New Yorkers.”
Supporting Sheltering Arms’ mission to enhance the education,
well-being, and development of children and their families across
NYC for several years, Fluent has recently added United Way to its
roster of beneficiaries. “As part of its COVID-19 Community
Response and Recovery Fund, United Way is mobilizing to provide
accurate information and services to those in need across each of
the cities where Fluent operates,” said Matt Conlin. “As we
continue to expand into new regions, we are proud to support an
organization with a powerful mission and global impact.”
“We all are fortunate to live in a community that has
consistently proven its generosity to those in need,”
said United Way of Greater Kansas City President and CEO,
Brent Stewart. “The generous gift from Fluent is yet another
example of how businesses in the Kansas City region are giving at
this critical time. At United Way, we call this ‘Kansas City taking
care of its own.’ That need for caring for our people – our
community – has never been more acute than as a result of this
pandemic. We are so appreciative of the support from Fluent,
AdParlor, and other businesses across our region.”
United Way of Palm Beach County has also thanked Fluent for the
generous donation stating, “As a community champion in Boca Raton,
Fluent's donation will be used to meet urgent needs like ensuring
those impacted by the unintended consequences during this
unprecedented time have access to the basics like food and
financial stability. We appreciate Fluent and their support.”
Last week, Fluent also announced the launch of Fluent
Pulse, an ongoing insights initiative designed to track
consumer sentiment and impact on everyday life as it relates to the
COVID-19 outbreak. Fluent Pulse will publish new insights
each Tuesday morning along with consumers’ reactions to other
milestone events that may occur outside of this cycle.
“Our donations to Sheltering Arms and United Way are just one
component of Fluent’s larger response to the COVID-19 outbreak,”
said Matt Conlin. “Surveying over 1.85 million consumers for the
first installment of Fluent Pulse, we are proud to contribute our
media inventory, survey capabilities, and personnel to help
businesses and municipalities best respond to the needs of
consumers during this uncertain time.”
In addition to publishing weekly updates to the Fluent Pulse
site, Fluent is partnering with the Ad Council to help extend the
reach and impact of COVID-19 response messaging as the pandemic
continues to evolve. Along with other industry leaders, Fluent will
donate audience targeting segments to help reach and empower
millennials and those at the highest risk for COVID-19 with the
information they need to slow the spread of the virus.
About Fluent
Fluent, Inc. (NASDAQ: FLNT) is a leading performance marketing
company with an expertise in creating meaningful connections
between consumers and brands. Leveraging our proprietary
first-party data asset of opted-in consumer profiles, Fluent, Inc.
drives intelligent growth strategies that deliver superior
outcomes. Founded in 2010, the company is headquartered in New York
City.
About Sheltering Arms
At Sheltering Arms, our goal is to foster a society where every
child and family we serve will have the opportunity to succeed and
thrive. We address the effects of social inequity in the most
challenged communities in New York City. Our innovative programs
and compassionate services measurably enhance the education,
well-being, and development of children, their families, and
communities. We have maintained an unwavering commitment to our
mission since 1823.
About United Way
United Way fights for the health, education and financial
stability of every person in every community. Supported by 2.9
million volunteers, 8.1 million donors worldwide and $4.8 billion
raised every year, United Way is the world's largest
privately-funded nonprofit. We're engaged in nearly 1,800
communities across more than 40 countries and territories worldwide
to create sustainable solutions to the challenges facing our
communities. United Way partners include global, national and local
businesses, nonprofits, government, civic and faith-based
organizations, along with educators, labor leaders, health
providers, senior citizens, students and more. For more information
about United Way, please visit UnitedWay.org. Follow us on Twitter:
@UnitedWay and #LiveUnited.
Contact
Investor Relations Fluent, Inc. (917) 310-2070
InvestorRelations@fluentco.com
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